Business Development Officer I - A+ Federal Credit Union

Business Development Officer I

Job Type: Full-Time

Exemption Type: Exempt

Amount: Yearly Minimum

The primary purpose of this position is to assist the Credit Union in achieving its mission of being our member’s first choice as their partner to help them make informed financial decisions. This role will assist with development and growth of the credit union by managing Select Employee Groups (SEG) partnerships and partnering with credit union branches and/or departments to support their business development efforts. Accomplishing this will assist the Credit Union in achieving its mission of becoming the members’ financial partner and helping to fulfill their life-long dreams. Your role to achieve this mission will be to provide outstanding service to internal members and to develop and implement strategies to increase membership by promoting the Credit Union to groups within our existing and potential fields of membership in collaboration with the branches. Responsible for increasing utilization of the Credit Union’s products and services through business development strategies. Professional communication with Select Employee Groups (SEGs), business contacts, and other field of membership organizations/representatives to build and sustain on-going professional relationships. Support a sales and service culture.

Essential Functions:

• Create a Business Development Plan for region based on overall Strategic Business Development Plan and Credit Union goals.
• Develop and coordinate business development strategies and tactics to increase SEG participation and utilization, as well as expansion of field of membership.
• Develop and maintain professional relationships and communication with branch staff, business contacts, SEG groups (existing and potential), and other field of membership representatives. Act as a liaison with these individuals to ensure, measure, and achieve increased levels of membership participation.
• Responsible for coordination of regular SEG visits with appropriate contacts at new/existing SEGs to identify opportunities, build trust and deepen relationships.
• Establish, manage and sustain constructive and productive relationships with civic, charitable, community, and local/state political organizations to facilitate an appropriate level of support and contribution by the Credit Union to the community in which it serves.
• Solicit new SEG partnerships, maintain and grow positive relationships with existing SEGs, manage relationships in assigned region.
• Keep updated notes in CRM and on Calendars for all current and prospect SEG calls, visits, activities, and events.
• Develop plan for the communication of information designed to keep membership groups (SEGs, school districts, etc.) informed of Credit Union products and services. Manage ongoing schedule of events, meetings and contacts and communicate to branch staff.
• Solicit new members by presenting value of products and services gaining agreement and overcoming barriers.
• Represent the Credit Union at exhibits, benefit fairs, orientations, association meetings, community events, trade shows, networking and Chamber of Commerce functions working closely with Credit Union staff and preferred business partners, as necessary, to effectively promote the Credit Union.
• Collaborate with other Business Development Team members to maintain communication and consistency within the Credit Union business development program.
• Coordinate, negotiate and recommend pricing in sponsorship agreements/events that best benefit the credit union and SEG relationship.
• Assist in coordination and management of A+ Ambassador program.
• Responsible for opening new memberships and cross-selling products and services using positive sales and service skills during SEG/Community events.
• Maintain a strong understanding of Credit Union policies, products and services.
• Partner with marketing department regarding Credit Union-wide initiatives.
• Pursue opportunities for professional growth and knowledge through training, education, self-study, on organization/association involvement.
• Perform other duties and responsibilities as required or assigned.

Education and Experience

• Four year degree or certification preferred with industry or job specific experience required
• Two years of experience with relationship management or sales, preferably at a financial institution

Knowledge, Skills, and Abilities

• A significant level of trust and diplomacy is required, in addition to normal courtesy and tact. Work involves extensive personal contact with others and is usually of a personal or sensitive nature. Work may involve motivating or influencing others. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.
• Ability to deal effectively and professionally with all levels within the Credit Union, with members, and SEG groups
• Must be efficient in Microsoft Word, Excel, and PowerPoint. Knowledge of Salesforce or other database software a plus.
• Ability to write reports and correspondence to members, employees, outside vendors, and community groups.
• Demonstrated effective presentation and sales skills (prospecting, working through objections, and closing the deal).
• Demonstrated high level of initiative, personal drive, and Credit Union commitment.
• Ability to prioritize and organize efforts in order to meet deadlines.
• Ability to adapt to a fast-paced, ever-changing environment.
• Demonstrated knowledge of Credit Union products and services
• Ability to work with minimal supervision.
• Ability to work flexible hours (some Saturdays, after and before operational hours will be required).
• Ability to operate a motor vehicle.

Physical Functions

• Must have the ability/stamina to work at least 40 hours a week.
• Will frequently reach, feel, bend, stoop, carry, finely manipulate and key in data
• Must be able to communicate effectively through virtual, telephone, e-mail and in-person communications.
• Must be able to engage in problem-solving skills to help identify and solve potential issues in the field.
• Ability to lift at least 50 lbs.

Types of Decisions made independently:

• Day to day functions of Credit Union business development.
• Exercises independent judgment regarding business development strategies and budgetary items in relation to their respective region.
• Resolution of member issues when deemed in the best interest of the Credit Union.

Types of Decisions requiring supervisory approval:

• Legal questions and situations outside A+FCU policies and procedures.