Business Development/Public Relations Officer at Saratoga's Community FCU

TITLE:                     Business Development/Public Relations Officer           STATUS:                 Exempt

Primary Duties and Responsibilities

Develop and coordinate the credit union’s marketing, advertising and public relations strategy.  Make recommendations and suggestions for the marketing plan and budget and execute the plan throughout the year. 

Be a visible presence in the communities we serve. Promote the credit union through participation in area community organizations including sponsorships, charitable organizations/events and professional associations and enhance financial education in the community by providing on-site presentations and banking programs.

Develop and maintain a consistent corporate image and ensure the brand is well communicated across all channels.

Cultivate new and maintain existing relationships in alignment with the credit union’s strategic goals.

Plan, implement and manage the lead generation campaigns and measure results.

Educate staff and members on new products, services and system updates and track marketing and promotional results, generate monthly reports to management. 

Coordinate website and social media efforts, and the ordering and delivery of sales collateral within the credit union and remote locations. 

Continually research the demographics of the area in which the credit union operates and determine market potential.

Cross-sell credit union products and services based on consumer needs and explain various account and ownership options.

Provide need-based recommendations to members to meet and exceed their financial expectations.

Participate in the credit union strategic planning process.

Skills, Abilities and Qualities:

Friendly, accurate, detail oriented, knowledgeable, hardworking, honest and dependable. Three to five years of progressively responsible experience in a financial institution or an acceptable combination of education and experience necessary to gain the background knowledge to transact business effectively with members and co-workers.                               

Qualifications:

• Full acceptance, understanding and confidence of the Blue Ocean Strategy™


• Ability to perform in a fast-paced environment 


• Ability to take initiative while managing multiple tasks efficiently and timely 


• Ability to think outside of the box in finding creative solutions 


• Proficient in the use of computers including Adobe Creative Suite, especially Photoshop and InDesign as well as Microsoft Office Suite including Outlook, Word, Excel and PowerPoint