Business Development Specialist - Northeast Georgia Health System, Inc

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Northeast Georgia Health System is rooted in a foundation of improving the health of our communities.

About the Role:

Job Summary

The Business Development Specialist (BDS) is responsible for providing strategic insight and planning for regional growth and development for the entire health system.  Primary duties are to grow referral volumes from the 19 county region with emphasis on customer satisfaction, retention and growth using statistical analysis to identification of new referral sources.  BDS act as a liaison between  NGHS and regional medical providers, providing opportunities for specialists and service line staff to explain services and offer expertise in new and developing medical technologies and procedures.  BDS may be the primary contact between the region and NGHS.  The ultimate goal is generation of revenue and increased market share and ROI. 

• Licensure or other certifications:

• Educational Requirements: Bachelors Degree

• Minimum Experience: Three or more years experience in field sales/marketing/outreach and/or provider/customer relations.

• Other:

• Preferred Licensure or other certifications:

• Preferred Educational Requirements: Experience in physician sales or healthcare industry preferred.

• Preferred Experience: 

• Other:

1. I Show Vulnerability when I:

• trust others and assume positive intent.

• am emotionally accessible and transparent without hidden agendas.

• acknowledge weaknesses and accept responsibility for mistakes.

• am comfortable saying “I don’t know” and asking for help.

• seek and accept feedback in a non-defensive manner.

• forgive others and give the benefit of the doubt.

2. I Display Empathy when I:

• seek to know others on a deeper level.

• work to ensure others feel included.

• accept others for who they are without judgment.

• show concern for the well-being and challenges of others.

• consider the human impact before making decisions.

3. I Demonstrate Courage when I:

• do not hold back on anything that needs to be said.

• do the right thing even when that is difficult.

• speak my own truth, even when that means standing alone.

• address potential conflict quickly and directly.

• commit to seeing a difficult conversation through to the end.

4. I Demonstrate Radical Listening when I:

• seek to understand the other person’s viewpoint first, before expressing my own viewpoint.

• listen for the unsaid.

• ask questions to confirm understanding.

• accept others’ perceptions as their truth.

• take action to help others feel fully heard and seen.

• pursue as many different viewpoints as possible and embrace the bearer of bad news.

5. I Promote Teamwork when I:

• treat others in a respectful manner, regardless of their position, identity, and background.

• encourage and support my coworkers.

• value and acknowledge others for their contributions to the success of the team and NGHS.

• put the good of the team and NGHS first.

• strive to find common ground to solve problems for the good of NGHS.

• cut across boundaries to get things done.

6. I Hold Others Accountable when I:

• provide clear, consistent, and frequent communication about what is most important.

• clarify what is less important to establish clear priorities.

• help others see their blind spots.

• look for every opportunity to provide reinforcing feedback.

• provide immediate and actionable corrective feedback.

7. I Strive for Continuous Improvement when I:

• hold myself personally responsible to seek improvements every day.

• experiment regularly with new ideas and approaches.

• demonstrate initiative and perseverance to overcome obstacles and resistance to change.

• embrace mistakes and pivot quickly if a new approach fails.

• seek to always be better tomorrow than today.

• Quest: Demonstrates/utilizes Quest tools in department.

• Talent Development:  Coaches and develops staff.

• Safety:  Promotes patient, visitor and staff safety and effectively manages hazards that lead to injury or harm.

• Productivity:  Meets productivity expectations.

• Regulatory Compliance:  Ensures department’s compliance with all regulatory, DNV, mandatory education, and similar requirements.

Identifies unit/department level goals that align with the organization's Key Performance Indicators.

If, in the normal course of my duties and responsibilities, I am required to access protected health information (PHI) and electronic protected health information (EPHI) for the purposes of treatment, payment and operations within Northeast Georgia Health System, I will limit such access to only the minimum necessary amount of PHI and EPHI necessary to perform the functions of my job.  If access is not required in the normal course of my duties and responsibilities, I will not access PHI or EPHI.  

• Strong physician sales experience and ability to plan and execute physician outreach plans.

• Exceptional communication and relationship building skills, especially with physicians, hospital administrators and senior leaders.

• Ability to understand and assimilate clinical information from various types of providers in order to form outreach plans and communicate strategic differentials to regional providers.

• Must possess data analytics skills in order to analyze market leakage and prioritize physician outreach plans.

• Ability to organize and executive multiple projects and initiatives simultaneously.

• Ability to effectively navigate across the health system, regional healthcare network and community to remove barriers, enlist resources and execute initiatives.

• Must possess knowledge of regional market and ability to gain, analyze, synthesize and effectively communicate market intelligence.

• Ability to appropriately handle confidential communication from multiple sources.

• Strong attention to detail and ability to effectively follow up and close the loop with key stakeholders.

• Exceptional problem solving skills and ability to take initiative and drive solutions.

• Develops sales and outreach plans to achieve identified business goals, supporting the organization's highest level initiatives.  Tracks and reports performance regularly to ensure success.  Uses market intelligence software to identify market leakage to best prioritize outreach efforts.

• Works directly with service line leaders and other departments within the Strategy Division to develop and execute service line strategies for the region - identifying business growth opportunities, appropriate volume targets, opportunities to grow market share, etc.

• Works closely with regional hospitals to support transfer of patients for tertiary needs as well as supporting local provision of appropriate services to keep patients close to home.  Coordinates as needed between the Care Traffic Control Center, regional hospitals and NGHS physicians to ensure continuity of care for shared patients. 

• BDS is an integral part of developing and supporting new employed physicians.  He/she will help to ensure a smooth transition into NGHS with development plans to acquire and grow market share over the course of the first year and as needed.  BDS will work closely with Administrative Directors, Practice Managers, and PR to help physicians reach their volume goals. BDS will support and coach new specialist the first year of practice to assist in referral development and the success of their practice.  

• Works closely with regional EMS providers as well as EMS outreach professionals at NGHS to facilitate efficient transfer of patients to NGHS facilities for care.

• Plans and executes outreach events as necessary, including provider-to-provider events and community screening and educational events.

• Identifies operational and referral issues and brings together key stakeholders to effectively solve problems.  Audits hardwiring of process improvements to ensure continued service excellence.

• Develops strong relationships with providers throughout the region and identifies practice affiliation and/or acquisition options to expand networks and increase alignment.

• Stays on the forefront of unique physician alignment opportunities, identifying business opportunities for the system.

• RDS will incorporate the NGHS Core Values into every aspect of their professional and personal lives, always representing the high standards and expectations of a NGHS employee.  

• Weight Lifted: Up to 20 lbs, Occasionally 0-30% of time

• Weight Carried: Up to 20 lbs, Occasionally 0-30% of time

• Vision: Moderate, Occasionally 0-30% of time

• Kneeling/Stooping/Bending: Occasionally 0-30%

• Standing/Walking: Frequently 31-65%

• Pushing/Pulling: Occasionally 0-30%

• Intensity of Work: Frequently 31-65%

• Job Requires: Reading, Writing, Reasoning, Talking, Keyboarding, Driving

• OSHA Category III: Job classifications in which the normal duties do not entail predictable or unpredictable contact with blood or other potentially infectious or hazardous materials.

Working at NGHS means being part of something special: a team invested in you as a person, an employee, and in helping you reach your goals. 

NGHS: Opportunities start here.

Northeast Georgia Health System is an Equal Opportunity Employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.