Business Development at Lamar Advertising Company

Are you in search of a workplace that thrives on community connections through advertising? If so, we’d love to have you join our sales team! We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small. Our Lamar office in Buffalo, New York, is now hiring a new Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Buffalo, NY and the surrounding areas.

The purpose of the Sales Account Executive position is to meet and exceed sales objectives in the assigned territory by promoting and selling outdoor advertising to qualified advertisers. An Account Executive is expected to use professional sales techniques, build relationships, and develop long term relationships that grow sales for Lamar Advertising.

This is not a remote position. 100% in the office.

What you can expect from us:

• A Monday - Friday, 8 am - 5 pm work schedule with paid holidays
• First-year earning potential of $60,000 - $65,000 / year dependent on relevant experience and qualifications
• Monthly auto and cell allowances for work-related expenses
• A comprehensive  3 -  6 month training
• Career advancement opportunities  
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options
• Dental and vision insurance
• 120 hours of paid time off (PTO) that increases with tenure
• 401K plan with company contributions for participation 
• Wellness program incentives such as medical plan premium holidays and HSA contributions

What we're looking for in YOU:

• Ability to cold call businesses both over the phone and in person
• Ability to make oral presentations to provide information or explain policies and procedures
• Skill in speaking with persons of various social, cultural, economic, and educational backgrounds
• Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros
• Ability to adapt to new technology
• Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints
• Skill in writing grammatically correct routine business correspondence
• Ability to perform effectively under fluctuating workloads
• Skill in selling or promoting outdoor advertisements
• Skill in establishing rapport and gaining the trust of others
• Ability to establish and maintain cooperative working relationships
• Ability to meet a sales quota
• Working knowledge of general sales techniques

Education and Experience Requirements

• High School Diploma or Equivalent
• Current and Valid Driver’s License
• College Degree preferred
• Previous Outdoor Advertising sales experience preferred
• CRM experience preferred
• Minimum 2 years media sales required

Cangrade Disclaimer

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position. 

Candidates with a disability in need of an accommodation to fulfill our application requirements should email applicantassistance@lamar.com.

A day in the life:

Major Activities

• Meet and exceed sales targets and monitor personal sales data and reports
• Target businesses within assigned territory/account list and visit each established Lamar client and our competitors’ clients within specified time frame
• Identify potential growth areas, open new accounts and increase Lamar’s market share by selling all products – Posters, Bulletins and Transit (where applicable)
• Become proficient in the use of Lamar computer tools to locate Co-op prospects, follow-up on Hot
• Leads, prepare proposals, and research
• Prepare written presentations, reports and proposals
• Become an active team member of Lamar and the advertising community
• Develop presentation skills utilizing computer tools and present to clients on a regular basis
• Maintain accounts receivable
• Continually develop new product knowledge and acquire better selling skills
• Keep abreast of competition – particularly newspaper, radio, TV, cable, and online advertising
• Actively participate in sale meetings, regional meetings, seminars and trade shows

Self-Organization

• Create and maintain daily, weekly, and monthly sales plans a month in advance
• Maintain a professional sales appearance
• Use sales tools and complete daily planner/sales program after each call and at the end of the day
• Maintain organized up to date records of clients and sales activity

Time Management

• Minimize travel time and maximize time in the field with clients
• Travel overnight when necessary
• Use the Lamar Sales Support Center and the Multi Market Coordinators to sell multi Lamar markets
• Cluster accounts to work them geographically and manage your time effectively

Administrative

• Maintain client profiles and be prepared to submit daily planners/call reports, sales plans, forecasts and expense reports on a timely basis
• Follow-up on all client production orders and ensure campaigns begin and end as the client requested. If any problems arise, AE will communicate immediately with the client and manager to find a solution
• Agree to check lights etc. on a regular basis when called upon
• Operate within your expense budget

Physical Demands and Work Environment

• The primary work environment for this position is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
• The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
• Nights spent away from home traveling are less than 10%.

Company Overview (long version)

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States
  
  

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Legal Information

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)