Business Professional - Marketing Campaign Analyst Marketing Campaign Analyst - Ampcus Incorporated
Newark, NJ 07105
About the Job
Business Professional - Marketing Campaign Analyst Marketing Campaign Analyst
Job Description:
Job Description:
- The Marketing Campaign Specialist will assist in the technical preparation and deployment of all marketing campaigns for Client of NJ. This role will also assist the Marketing
- department on multiple marketing projects. This person should be creative, self-motivated, and able to work both independently and collaboratively, as well as have knowledge of current email best
- practices, HTML programming and Salesforce Marketing Cloud.
- Build digital and off-line campaigns.
- For email, modify email templates in HTML.
- Assist with execution of all marketing campaigns through marketing automation tool and for email, to deploy via Salesforce Marketing Cloud.
- Build campaign logic to support complex list of segmentation projects using SAS marketing automation products and solutions. Troubleshoot technical issues related to
- HTML, templates, list segmentation, and other aspects of email execution as required. Perform day-to-day digital and off-line marketing activities including but not limited to, campaign set up, scheduling, testing, deployment and reporting. Perform quality assurance checks for all campaigns.
- Support team with all marketing projects such as project management of marketing programs, trafficking progress with key program deliverables with creative agencies, securing internal approvals and proofing marketing materials.
- Assist with development of ad hoc marketing analytics for marketing, product development and sales support.
Education/Experience:
- Bachelor's degree, preferably in Business, Marketing, Computer Science, or quantitative field
- 3-5 years of experience in an industry, market, technology, or business initiative related to marketing or sales/customer support. Health Insurance industry experience a definite plus.
- Minimum of 3 years’ experience working with email development, deployment, analytics and data mining in a professional (non-educational) environment.
- Direct or database marketing experience in both a business to business and business to consumer environment
- Knowledge of other database marketing technologies and Email Service providers such as Salesforce Marketing Cloud
Knowledge:
- High-level knowledge of the following applications:
- Salesforce Marketing Clound
- SAS Enterprise Guide (Preferred)
- SAS Enterprise Miner (Optional)
For more information please contact Priya Jagtap at (703) 574-1407 or priya.jagtap@itechsolutions.com
Since 1995, iTech Solutions Inc., has been providing IT Consulting and Direct Hire Services to the Insurance, Financial, Communications, Manufacturing and Government sectors with local offices in Connecticut, Minnesota, Colorado, Massachusetts, Tennessee, North Carolina, and New Jersey / Pennsylvania area.
Our recruiting strategy is simple, if you want to find qualified IT professionals then use IT professionals to find them. So at iTech Solutions, our personnel are all career IT professionals with a wide range of IT experience. We can honestly say our staff understands the technologies, the complexities of finding and selecting the appropriate personnel and the pressures of running successful IT projects.
Employer will not sponsor applicants for any employment visas, at hiring or in the future, including but not limited to H-1B visas. Corp-to-Corp or subcontract personnel will not be considered for this position.
iTech Solutions, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, age, protected veterans or individuals with disabilities.
Source : Ampcus Incorporated
