Campaign Anlayst (Business Analyst) - Georgia IT Inc.
San Francisco, CA
About the Job
Responsibilities include the following aspects of our email marketing programs:
Campaign Design and Strategy (30%) -Consult with the Email Channel Management team to confirm and finalize marketing campaign requirements. -Determine/select data sources required to meet campaign specifications. -Translate marketing campaign requirements into campaign targeting/selection rules (e.g. plain English into SQL code). -Receive and QA any external data files (e.g. line of business files). -Develop expertise on campaign design and strategy.
Campaign Build and Execution (50%) -Build campaigns in IBM s Unica Campaign. -Finalize campaign requirements with Email Channel Management. -QA campaign build. -Execute campaigns guaranteeing 100% error free work.
Campaign Results Analysis (20%) -Support analyses involving campaign response data with Email Channel Management. -Work with the Marketing Execution Team and email vendor to resolve any data issues in their response data. -Develop expertise on campaign results and drivers of performance.
Basic qualifications:
4+ years marketing database analytics experience. Minimum qualifications:
4+ years marketing analytics, data mining and modeling experience.
3+ years of SQL and with extracting and manipulating large datasets for analysis purposes. 3+ years experience working with an automated campaign management applications; ideally IBM s Unica Campaign.
3+ years experience working with working with large, complex data warehouses/datamarts. Demonstrated Campaign management experience working with non-technical marketing professionals.
Ability to translate between the business and technical communities.
Strong experience understanding data structures and analyzing data from a business perspective.
Financial Services and/or Internet industry experience.
Relationship management skills to build relationships with our business partners.
Preferred skills:
Experience working in a Teradata data warehouse environment.
Email marketing execution experience.
Experience leveraging predictive models or customer segmentation schemes
6 Month Extendable
San Francisco, CA
Campaign Design and Strategy (30%) -Consult with the Email Channel Management team to confirm and finalize marketing campaign requirements. -Determine/select data sources required to meet campaign specifications. -Translate marketing campaign requirements into campaign targeting/selection rules (e.g. plain English into SQL code). -Receive and QA any external data files (e.g. line of business files). -Develop expertise on campaign design and strategy.
Campaign Build and Execution (50%) -Build campaigns in IBM s Unica Campaign. -Finalize campaign requirements with Email Channel Management. -QA campaign build. -Execute campaigns guaranteeing 100% error free work.
Campaign Results Analysis (20%) -Support analyses involving campaign response data with Email Channel Management. -Work with the Marketing Execution Team and email vendor to resolve any data issues in their response data. -Develop expertise on campaign results and drivers of performance.
Basic qualifications:
4+ years marketing database analytics experience. Minimum qualifications:
4+ years marketing analytics, data mining and modeling experience.
3+ years of SQL and with extracting and manipulating large datasets for analysis purposes. 3+ years experience working with an automated campaign management applications; ideally IBM s Unica Campaign.
3+ years experience working with working with large, complex data warehouses/datamarts. Demonstrated Campaign management experience working with non-technical marketing professionals.
Ability to translate between the business and technical communities.
Strong experience understanding data structures and analyzing data from a business perspective.
Financial Services and/or Internet industry experience.
Relationship management skills to build relationships with our business partners.
Preferred skills:
Experience working in a Teradata data warehouse environment.
Email marketing execution experience.
Experience leveraging predictive models or customer segmentation schemes
6 Month Extendable
San Francisco, CA
Source : Georgia IT Inc.
