Campaign Marketing Manager: North America - SoftwareOne
Raleigh, NC
About the Job
The Growth Marketing team is seeking a NORAM Campaign Marketing Manager to lead planning and execution of marketing campaigns aligned to business go-to-market (GTM) priorities and goals. The primary objective of this role is to execute strategic marketing campaigns that optimize conversion throughout the marketing funnel, maximize return on marketing investment for the region.
You, in close coordination with the Global Director of Demand Generation and Campaign Strategy and the Regional Marketing Leader, will develop and implement innovative marketing strategies that drive growth, top-of-funnel awareness, and bottom-of-funnel demand across our services and software portfolio to meet our revenue and pipeline targets. The ideal candidate will demonstrate an ability to understand SoftwareOne unique differentiation and objectives. Then, combining central and local campaign elements – will design, implement, and measure marketing campaigns integrating the business priorities and needs of the regions, including alignment with sales and partner motions, that achieve those objectives.
Key success metrics will include conversion optimization, improved marketing ROI, customer acquisition, expansion of business within existing strategic accounts, and economies of scale / leverage for lower cost per lead and cost per sale.
Roles & Responsibilities
- Understand regional business priorities and existing marketing activities to align central programs to maximum benefit and harmony
- Represent regional Services and Marketplace priorities to the Growth COE team as an input to planning; represent central growth/demand programs to regional marketing
- Develop and execute strategic regional marketing plans to and drive demand for SoftwareOne Services and Marketplace (Software/Cloud)
- Identify Product and Partner priorities for key countries in region that align with global programmes, campaigns and offers; work with RLs/RMLs to identifyadditional need
- targeted, multi-channel, multi-touch marketing campaigns throughout the buyers’ journey and harmonize central and local elements.
- Continuously track and manage the success of marketing campaigns working with RMLs to ensure lead volume and funnel efficiencies to meet marketing ROI and sales pipeline goals.
- Measure performance and develop best practices to increase scalability and repeatability of campaign strategies.
- Establish and maintain cross-functional global relationships
Success Criteria
- Meet marketing contribution to pipeline goals for region, federation and country
- Join central and local marketing growth and demand activities for impact and efficiency.
- Optimize conversion across all stages of the marketing funnel.
- Develop plans that meet marketing revenue, growth, efficiency, and return on investment (ROI) goals.
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What we need to see from you:- 5+ years of experience building strategic multi-channel campaigns, generating demand and contributing to pipeline.
- Experience in large, global B2B technology, software and/or services companies
- Ability to define marketing objectives, execute integrated campaigns and track results.
- Deep understanding of the demand waterfall and conversion optimization strategies.
- Experience in digital & direct marketing, including email, social media, search engine marketing, paid social, content syndication, webinars/virtual events, direct mail and more.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and persuade senior executives and stakeholders.
- Creative, analytical, and strategic thinker with a passion for innovation and growth.
- Strong organizational and project management skills, with the ability to multitask and prioritize projects.
- Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively.
- Ability and desire to work in a results-oriented, fast-paced team environment, adapting quickly and succeeding in changing environments.
- Optional, but encouraged: Experience with ABM strategies and tactics, with a deep understanding of account targeting, personalization, and engagement.
Join our team and play a vital role in supporting our campaign initiatives. Apply today to contribute to the success of our global marketing campaigns and help drive business growth through data-driven marketing strategies!
Join our team and play a vital role in supporting our campaign initiatives. Apply today to contribute to the success of our global marketing campaigns and help drive business growth through data-driven marketing strategies!
What we have to offer
Here at SoftwareOne we encourage autonomy and thinking outside the box - and we can’t wait to hear your new ideas! Our people are our greatest asset, and we’ll go the extra mile to ensure you’re happy here.
Our company benefits vary based on your location, but always include:
- Global company culture: We defined our 7 core values through our company culture (https://www.softwareone.com/en/our-story/our-values)
- A mentor who supports your successful start and is at your side with advice and action
- President’s Club: Recognition awarded by leadership and your peers.
- Flexible work: Do great work from anywhere, deliver excellence everywhere.
- Incentive programs: Swomies award bonuses to colleagues who go above and beyond.
- Lifelong education: A variety of training and development opportunities.
- Employee stock option programs (SIX: SWON): Be an owner. All employees can be shareholders.
- Hire to Grow: We optimize our internal structures and feedback culture constantly to be your Employer of Choice, today and in future.
You need some more information? https://swo.co/quick-links
You know someone who could be interested in working with us as well?
Share this job (or another) with your network and get the chance of our referral bonus for external referrers. https://www.softwareone.com/en/careers/external-referral-program
Why SoftwareOne?:
For over 30 years SoftwareOne has been the foundation for organizations around the world for their technology solutions. With changes in the market from on-premises to cloud we have always been one step ahead. Underpinning our transitions and evolutions are our seven core values which we expect from all our current employees and look for in our future colleagues. The global nature of our organization allows us to adapt and commit to these values unique to the culture and business needs of each location.
Organizational Alignment
This role is in the Growth Marketing COE team, supporting the region r/EMEA.
Accommodations:At SoftwareOne, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Additionally, we encourage experienced individuals that have taken an intentional career break and are now prepared to return to work to explore our SOAR program.
SoftwareOne welcomes applicants from all backgrounds and abilities to apply. If you require reasonable adjustments at any point during the recruitment process, email us at reasonable.accommodations@softwareone.com.
Please include the role for which you are applying and your country location. Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you. Any information shared will be stored securely and treated in the strictest of confidence in line with GDPR.
