Channel Marketing Manager - Roush Enterprises
Livonia, MI
About the Job
We work alongside the best and brightest to do incredibly cool things you wouldn't believe. At Roush, you're part of building the future. Are you someone that has a passion for providing innovated solutions to complex challenges? Do you want to work someplace where creativity and new ideas are encouraged? If so, then keep reading.
We fuse technology and engineering to provide product development solutions to customers in a diverse range of industries. Widely recognized for providing engineering, testing, prototype, and manufacturing services to the transportation industry, Roush also provides significant support to the aerospace, defense and theme park industries. With over 2,400 employees in facilities throughout the United States, Europe, Asia, and South America, our unique combination of creativity and tenacity activates big ideas on a global stage.
The Channel Marketing Manager will be responsible for developing and executing comprehensive
marketing strategies aimed at increasing brand awareness, driving sales, and building strong relationships
with our business partners in the US and abroad. The role will provide a range of services to our dealership
and retailer network and coordinate activities aimed at increasing brand awareness and consumer sales.
The Channel Marketing Manager will be involved in content generation, internal and external product
training and education, and relationship management.
As a Channel Marketing Manager, you will:
- Develop and lead regional marketing strategies within our dealer network to drive conversion rates
- Oversee product training and engagement programs for internal teams and Business-to-Business
(B2B) education including product, digital marketing, and conversion tactics
- Create and manage a Dealer Forum to share best practices and develop joint business plans
- Develop and implement guidelines to ensure consistent in-store brand communication, visuals,
and customer experience
- Plan and execute regional consumer events in collaboration with business partners to boost
consumer awareness
- Support sales data management and reporting, including product, pricing, inventory, and
minimum advertised price (MAP) policy auditing
- Lead and manage retailer marketing programs, including tracking, budgeting, and strategy
development
To be considered a Channel Marketing Manager, you will need:
- Bachelor's degree in business, marketing or equivalent
- Minimum of 5 years of marketing experience in the automotive industry, to include dealership
sales experience
- Experience and proven track record of B2B marketing
- Ability to think and plan strategically
- Strong organizational and time management skills
- Excellent communication and presentation skills, both written and verbal
- Comprehensive knowledge of the automotive industry
- Professional Microsoft office experience; PowerPoint, Excel, Word, etc.
- Presentation skills; must be able to present to large groups of people
A successful candidate may also have:
- Experience organizing events
- Experience in lead generation strategy
- Experience using Salesforce and other CRM tools
- Experience managing sales channels and relationships
- Ability to interact professionally with all levels of the company and with customers
- Ambitious, highly self-motivated, and results focused
- Knowledge of high-converting dealership display strategies
Our full-time benefits include: medical, dental, vision, life insurance, earned sick time, STD, LTD, 401K, tuition reimbursement, paid vacation, paid holidays, and [more](https://www.roush.com/join-us/#life-at-roush).
If you
We fuse technology and engineering to provide product development solutions to customers in a diverse range of industries. Widely recognized for providing engineering, testing, prototype, and manufacturing services to the transportation industry, Roush also provides significant support to the aerospace, defense and theme park industries. With over 2,400 employees in facilities throughout the United States, Europe, Asia, and South America, our unique combination of creativity and tenacity activates big ideas on a global stage.
The Channel Marketing Manager will be responsible for developing and executing comprehensive
marketing strategies aimed at increasing brand awareness, driving sales, and building strong relationships
with our business partners in the US and abroad. The role will provide a range of services to our dealership
and retailer network and coordinate activities aimed at increasing brand awareness and consumer sales.
The Channel Marketing Manager will be involved in content generation, internal and external product
training and education, and relationship management.
As a Channel Marketing Manager, you will:
- Develop and lead regional marketing strategies within our dealer network to drive conversion rates
- Oversee product training and engagement programs for internal teams and Business-to-Business
(B2B) education including product, digital marketing, and conversion tactics
- Create and manage a Dealer Forum to share best practices and develop joint business plans
- Develop and implement guidelines to ensure consistent in-store brand communication, visuals,
and customer experience
- Plan and execute regional consumer events in collaboration with business partners to boost
consumer awareness
- Support sales data management and reporting, including product, pricing, inventory, and
minimum advertised price (MAP) policy auditing
- Lead and manage retailer marketing programs, including tracking, budgeting, and strategy
development
To be considered a Channel Marketing Manager, you will need:
- Bachelor's degree in business, marketing or equivalent
- Minimum of 5 years of marketing experience in the automotive industry, to include dealership
sales experience
- Experience and proven track record of B2B marketing
- Ability to think and plan strategically
- Strong organizational and time management skills
- Excellent communication and presentation skills, both written and verbal
- Comprehensive knowledge of the automotive industry
- Professional Microsoft office experience; PowerPoint, Excel, Word, etc.
- Presentation skills; must be able to present to large groups of people
A successful candidate may also have:
- Experience organizing events
- Experience in lead generation strategy
- Experience using Salesforce and other CRM tools
- Experience managing sales channels and relationships
- Ability to interact professionally with all levels of the company and with customers
- Ambitious, highly self-motivated, and results focused
- Knowledge of high-converting dealership display strategies
Our full-time benefits include: medical, dental, vision, life insurance, earned sick time, STD, LTD, 401K, tuition reimbursement, paid vacation, paid holidays, and [more](https://www.roush.com/join-us/#life-at-roush).
If you
Source : Roush Enterprises
