Channel Marketing Manager - American Woodmark

With almost 9,000 employees and more than a dozen brands, American Woodmark is one of the nation's largest cabinet manufacturers. By partnering with major home centers, builders, and dealers, we spark the imagination of homeowners and designers and bring their vision to life. Across our service and distribution centers, our corporate office and manufacturing facilities, you'll always find the same commitment to customer satisfaction, integrity, teamwork, and excellence.



We are on a journey to encourage an inclusive Woodmark and are taking meaningful actions to promote diverse representation across every part of the business. Together, every team member contributes to making American Woodmark a place where people can express who they are through what they do.



POSITION PURPOSE:



The Channel Manager is responsible for a targeted segment of our business to develop and execute marketing strategies laid out by the business leadership team. This role also provides strategic input to key company initiatives and project management to ensure new programs launch effectively. This requires managing the new product life cycle including product introductions, improvements, and discontinuances. This individual will couple the product strategy with the marketing strategy including pricing, competitive positioning, market placement, and service programs.



IDEAL CANDIDATE PROFILE:

To perform this job successfully, an individual must be able to excel at the essential functions assigned. The requirements listed below are representative of the knowledge, skills and abilities required.



Experience

* Minimum of 5 years of experience in marketing, sales, business development, project management, product management, or similar experience; OR

* Continued 5+ years of high-level experience and exposure to retail channels.

* Experience in leading teams.



Skills

* Advanced planning, project management and organizational skills.

* Advanced oral and written communication skills, including experience with business presentations.

* Strong, demonstrated analytical skills and technical acumen.

* Advanced computer skills including Microsoft products; marketing technology desired.

* Ability to build effective business relationships with internal/external clients.

* Creativity and attention to detail.

* Adaptable to a fast-paced, dynamic work environment.

* Ability to multi-task and rapidly adapt to changes in plans.



Education

* Bachelor's degree in business, marketing, or related field preferred -- graduate degree in listed fields is a plus.



ESSENTIAL FUNCTIONS:



Strategic Planning & Channel Support:



* Strategic focus to balance trends and customer requests with internal capabilities and company strategy.

* Develop and execute business plans and brand portfolio strategy for channel segment.

* Lead cross-functional teams and meetings which engage sales, product management, customer care, quality, engineering, and finance.

* Serve as Program/Project Manager for new product launches.

* Protect the customer experience across all channel brands while supporting business goals.

* Create launch presentations and videos to help create excitement for new products and communicate product discontinuances.

* Establish marketing plan to drive brand voice in channel, train sales teams on brand programs.

* Build and execute strategy for channel merchandising including:

* Marketing visual and digital assets.

* Product retail packaging labeling.

* Physical assets needed for showrooms (i.e. product display, samples, information cards).

* Communication assets (i.e. catalogs/brochures/fliers, promotional campaigns, product launch).

* Responsibility in developing and executing annual brand budget by category.



Market Analysis & Insights



* Track market trends, including market research and competitive quarterly price analysis.

* Serve as a trend expert for retail partner presentations.

* Provide channel product mix, product performance, and brand performance analysis.



Ongoing Activities:



* Manage agency relationships and identify opportunities for improved process efficiency.

* Work with marketing and account leadership to execute new channel initiatives.

* Address ad-hock marketing requests from the c