Channel Partner Marketing Manager - SpectraLink Corporation
Boulder, CO
About the Job
Channel Partner Marketing Manager
Who we are
Spectralink provides best-in-class Wi-Fi smartphones that enable mobile workers like nurses, warehouse staff, and big store sales associates to do their job better than ever.
As the global leader in purpose-built wireless communications, we’ve deployed over 3 million devices to customers around the world. Our dedication to listening and understanding the needs of the customer is the foundation of our business. We use this expertise every day to build the right solutions for mobile workers.
Headquartered in Boulder, Colorado with offices in the U.K. and Denmark, we are one global company with a common vision and mission to provide the best possible enterprise mobile experience for our customers.
Want to know the best thing about working for our company? The people. Working at Spectralink means innovation with authority and collaboration among industry experts with uncompromising integrity and agility. Our employees have a chance to make powerful contributions every day. We want to hear from you if you possess the following skills and qualifications, and are ready to join our team of positive, authentic, dedicated, and innovative thinkers.
What you’ll be doing
We are looking for a tech-savvy, digital-forward Channel Marketing Manager to drive growth in a fast-paced environment. The Channel Marketing Manager will develop and execute channel marketing strategies, materials, and demand generation programs for both North America and international distributors and resellers. This role will create awareness and demand for Spectralink's enterprise mobile solutions, contributing to funnel and revenue expansion.
Essential Duties and Responsibilities
- Develop and execute joint marketing plans with both North American and international distributors and resellers aligned with corporate strategy, focusing on partner engagement/enablement, education, and pipeline growth.
- Manage and optimize channel program structure, including program documentation, deal registration, and certification programs.
- Utilize intent-based marketing tools to identify and qualify high-potential accounts, enabling channel partners to capitalize on sales opportunities
- Create and deliver compelling channel-specific marketing materials, such as brochures, webinars, emails, newsletters, campaigns, win reports, presentations, etc.
- Execute and measure channel marketing campaigns across various channels (email, events, social media, etc.) to drive lead generation and ROI.
- Foster strong relationships with top-tier reseller marketing counterparts, conducting regular business reviews.
- Collaborate with cross-functional teams to develop and implement go-to-market strategies.
- Optimize joint marketing fund allocation for maximum ROI in collaboration with corporate marketing.
- Analyze channel campaign performance to refine strategies and improve results.
- Provide marketing reviews and KPI updates to key internal stakeholders
You’re a perfect fit if you have:
- B2B experience in wireless, telephony, applications or software preferred
- 10+ years of channel marketing experience
- Proven track record in developing and executing channel marketing campaigns
- Knowledge of CRM, marketing automation preferred (Salesforce, Pardot, etc.)
- Strong written and verbal communication skills
- Ability to excel in a team-oriented, collaborative, and fast-paced environment
- Energetic attitude, willingness to perform and get things done
- BA / BS or equivalent education and relevant experience
Location: Strong preference for this person to be in Colorado but we do have a hybrid/remote workforce and will consider fully remote for the right person
Percentage of travel
Up to 25% travel to partner locations and events
What We Offer: At Spectralink you’ll have an opportunity to work in an established, profitable company on well-respected, globally distributed products.
When you look us up, you’ll find that we have been around for a while and have had an amazing ride; an IPO, an acquisition, now coming full circle with the tremendous opportunity to be back on our own. We are excited about the future. We have an incredibly dedicated and passionate team, supportive and involved executive leadership and a renewed focus to continue to dominate our industry.
All of this history makes us unique, we’re a smaller company (under 200) which means you’ll have a voice in the organization, along with a seasoned team and proven products. We offer a 401k match as well as a comprehensive benefits plan.
Salary range: $110,000 - $135,000
Source : SpectraLink Corporation
