Chief Storyteller: Every Mouthful has a Story - Qulinary Inc.
Palo Alto, CA 94301
About the Job
Every mouthful has a story. We should know; we run the #1 marketplace for chef-to-table prepared meals in Silicon Valley. Our mission is to help food entrepreneurs build successful, sustainable businesses serving a loyal base of highly engaged customers with delicious, handmade creations. And each of them has a story to tell.
We are looking for people who can help us tell their stories - through all of our email and content marketing efforts - stories that stand out in a world where there’s little to differentiate one from the other. We are a small team of passionate serial entrepreneurs, and believe that this empowerment of local chefs is one of the biggest revolutions in the food space. Will it change the world? You have to talk to us to find out.
Roles & Responsibilities:
- End to end ownership of content marketing, including emails, social media, blog and content calendar
- Ownership of content creation and driving marketing for our “curated” product segments
- Work on acquisition strategies to drive the top of the funnel
- Direct impact on the business through conversion funnel tracking and funnel optimization
- Work closely with the team to scale up the marketing efforts of the team
She or he needs to
- Have excellent copywriting skills, and ability to create a story out of little data
- Be comfortable with ESPs and email design - esp Mailchimp. Basic HTML/CSS coding skill are a plus
- “Get” social media
- Analyze response rates and feedback and create strategies to improve conversion rates
- Be a self-starter, driven and ambitious. Be willing to work crazy hours to see their stories told well
Source : Qulinary Inc.
