Chief Storyteller - CookUnity
New York City, NY
About the Job
CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.
By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.
About the Team:
At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive brand awareness and earn loyalty beyond reason. This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance. Through insight-inspired, data-informed brand storytelling and experiences, CookUnity's Brand Marketing team will build a category-defining brand loved by an entire generation of foodies.
The role:
We are seeking an ambitious, multifaceted storyteller to help craft our narrative and tell compelling stories about great food and the incredible chefs who make it a reality. This expert storyteller will be our most senior writer and will be responsible for establishing the voice and tone of CookUnity across all channels and in a variety of formats. What makes this role unique from other senior copywriting roles is we are looking for a unique profile that sits at the nexus of storytelling and technology. We believe that generative AI is a powerful tool that will continue to shape how we work and this is one area where we can stay at the forefront and embrace this emerging technology to help scale our impact. The ideal candidate will have some experience working with generative AI, be motivated to experiment and push the boundaries of what is possible, and leverage AI to help deliver stories that shape who we are, what we stand for, and our unique vision for the future.
You will partner closely with internal stakeholders in product, portfolio, design, and chef success to elevate our voice and messaging, ensuring it is clear, compelling, and uniquely our own. Across our website, UX, emails, physical packaging, social media, brand content, and thought leadership you will strike the appropriate balance of functional clarity and emotional inspiration, ensuring each touchpoint is additive to the next and working together to deliver a singular, category defining narrative. You will report to VP of Brand Marketing and work closely with influential leaders throughout the company.
Responsibilities:
- Develop CookUnity's foundational brand voice and style guidelines
- Create messaging guidelines that provide actionable direction on communicating throughout the marketing funnel and key customer touch points
- Maintain a deep understanding of CookUnity's audience and customers to ensure all copy is highly relevant and resonant with the people who matter most
- Concept, write, review, and edit copy across mediums, including web pages, landing pages, in-app, emails, ads, branded content, social media, product packaging, marketing collateral, and scripts for use in content productions
- Partner closely with Brand Marketing and UX Research to translate insights into compelling propositions, messages, and content concepts
- Partner closely with Design (Brand and UX) to utilize copy as a powerful tool in visual communication across digital and analog touch points
- Actively champion and reinforce the adoption of concepts and key messages that are central to our brand and narrative, acting as a driving force that continually pushes us forward
Qualifications:
- 5+ years of experience as a writer at a consumer brand, creative agency, or relevant media
- A diverse writing portfolio demonstrating creative breadth across channels, mediums, and formats
- A track record of delivering inspiring, well-crafted work that creates a strong human connection with consumers
- Ability to develop one overarching narrative and then meticulously tailor elements of that narrative to specific channels and audiences with craft and creativity
- Experience using generative AI to scale copywriting efforts – including writing effective prompts, training models to align with brand voice, and editing AI generated copy
- Experience managing, mentoring, and directing other writers
- A skillful communicator and critical thinker who can turn insights and strategy into inspiring storytelling and customer value
- Highly collaborative, low ego – comfortable partnering, influencing & taking feedback
- Experience and high degree of comfort executing and thriving in a fast-paced environment
- Previous experience working with Chefs, restaurants or in the food space is a bonus.
- A love of, and an appreciation for delicious food!
Benefits
Health Insurance coverage
⛱ PTO policy and paid sick days
We grow, you grow: Stock Options Plan granted on Day 1.
Eligible for a bi-annual performance bonus.
401k Plan.
Family leave: ****12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
Compensation
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
If you're interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.