Clinical Liaison - North Shore Manor

The Clinical Liaison is responsible for the general technical oversight, coordination and implementation of skilled census development, pre-admission assessments, outside sales, public relations, customer service activities and related activities for the VIVAGE communities. The general purpose is to obtain high quality referrals, conduct pre-admission assessments and create public awareness and favorable impressions about the VIVAGE communities.

The primary responsibility of your job position is to develop, coordinate, administer, and direct the overall operation of our facility's marketing and public relations program following the current federal, state and local standards, guidelines and regulations that govern long term care and assisted living facilities. You are delegated the administrative authority, responsibility, and accountability necessary for carrying out your assigned duties.

KEY RESPONSIBILITIES:

Sales and Marketing: 60% time

• Completes and/or coordinates pre-admission assessment, using appropriate forms and procedures
• Provides onsite liaison role to assigned hospitals and medical centers to develop key referral relationships, conducts patient clinical assessments, coordinate referral and transition of patient to facility and assure appropriate clinical and financial information is gathered
• Conducts on-going marketing and public relations contacts
• Conducts on-going external sales calls to new and existing referral sources with purpose of relationship development, identification of cross-referral opportunities and growth of census and quality mix
• Identifies and develops key referral contacts including targeted case managers for marketing activities and education regarding VIVAGE homes; maintains a database of information and schedules regular contact with those individuals
• Responsible for assisting in the development of skilled niche opportunities by diagnosis, contract provider or other means, assisting in annual strategic marketing plans, semi-annual competitor analysis, and other strategic reports as assigned
• Assists in implementation and ongoing maintenance of corporate programs and procedures, and provide quality improvement recommendations regarding skilled census development or customer service
• Provides ongoing assessment of facility environment as it relates to marketing and presentation
• Keeps facilities appraised of community and competitor changes that will affect the operation of the facility
• Assists facilities in developing marketing brochures, website information, advertising, press releases, community outreach, and public relations efforts
• Conducts ongoing marketing and public relations contacts as requested
• Participates in identifying and coordinating efforts to secure census-related contracts with referral sources
• Plan, organize and effectively present ideas and concepts to the community groups/agencies
• Assists with corporate public relations events

Team and Professionalism: 20% time

• Participates in committees relevant to culture change or innovative market niche' development
• Has and maintains a well-groomed, professional appearance
• Maintains a positive, team-oriented spirit and maintains an attitude that motivates and challenges individuals to perform at their best
• Works closely with facility physicians and vendors to assure adequate, timely and quality provision of services to facilities and reports identified problems for follow-up as appropriate
• Develops and maintains a strong working relationship with the Management Company and facility personnel
• Communicates with families, residents and community leaders to create a positive image of the VIVAGE communities
• Participates in facility marketing team meetings to assure facilities receive guidance and support in identifying and implementing strategic marketing plan objectives
• Perform all other duties, as assigned

Reporting: 20% time

• Completes monthly report of referrals and assessments and provides daily and weekly updates
• Provides ongoing monitoring of customer service within assigned facilities, assists with training and follow-up to specific internal or external customer issues
• Assists in recommending census and marketing expense goal-setting for annual budgets
• Responsible for assisting in the development of internal customer service programs, training, and tracking satisfaction data
• Conducts RUGS assessment and/or cost analysis of patient during assessment and provides information on required costs and /or services as part of assessment
• Reviews Admissions/Pinnacle reports for weekly census outcomes per facility including budget variance, census mix, data on inquiries, assessments, outcomes of all referrals

TALENT:

Strategic Thinking

Solve problems effectively

Creative in coming up with options and solutions

Curiosity and desire to learn

Ability to plan, implement and evaluate

Relationship Building

Demonstrate friendliness and enthusiasm

Build relationships with all types of people

High energy and upbeat

Ability to foster teamwork

Executing

Self-directed

Ability to organize and prioritize

Detail oriented and follow through

Influencing

Ability to communicate with conviction clearly and effectively

Natural leader to get others onboard

SKILLS AND KNOWLEDGE:

Skills: Google and Microsoft operating system platforms

Knowledge: nursing and medical practices and procedures; laws, regulations and guidelines that pertain to nursing care facilities

EDUCATION AND EXPERIENCE:

Education: Bachelor's Degree from an accredited college/university, or equivalent (preferred)

Experience: Minimum of 3 years in marketing/public relations in a healthcare setting (may be recognized in lieu of a Bachelor's Degree); clinical background- LPN, RN, MSW and/or PT (preferred)

License: As a minimum, an LPN or RN Colorado license (must be in good standing)

JOB TRAINING: how long it usually takes to completely perform this job when the incumbent has the minimum knowledge, skills, ability, work experience and/or education: up to 3 months

WORK ENVIRONMENT:

• Moves intermittently during working hours
• Is subject to frequent interruptions
• Is involved with residents, personnel, visitors, government agencies/personnel, etc., under all conditions and circumstances
• Is subject to hostile and emotionally upset residents, family members, etc.
• Works beyond normal duty hours, on weekends, and in other positions temporarily, when necessary
• Is subject to call back during emergency conditions (e.g., severe weather, evacuation, post-disaster, etc.)
• Is subject to injury from falls, burns from equipment, odors, etc.throughout the workday, as well as reactions from dust, disinfectants, tobacco smoke, and other air contaminants
• Is subject to exposure to infectious waste, diseases, conditions, etc., including TB and the AIDS and Hepatitis B viruses
• May be subject to the handling of and exposure to hazardous chemicals
• Drives frequently in company or personal automobile
• Uses computer and cellular telephone frequently

PHYSICAL AND SENSORY REQUIREMENTS

• Must be able to relate to and work with ill, disabled, elderly, emotionally upset, and at times hostile people within the facility
• Must meet the general health requirements set forth by the policies of this facility, which includes a mental and physical examination
• Must possess sight/hearing senses or use prosthetics that will enable these senses to function adequately so that the requirements of this position can be fully met
• Must be able to push, pull, move, and /or lift a minimum of 25# to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet
• May be necessary to assist in the evacuation of residents during emergency situations

OTHER:

• Must maintain a valid, unrestricted Colorado driver's license
• Classification: non-exempt
• We are an Equal Opportunity Employer, Gender/Minority/Veterans/Disabled, no Agencies or Affiliations please