CMI Associate Manager, Pet (Canada) - General Mills

Looking for a role that inspires action, fuels business growth, and creates an inspiring vision of future possibilities in the Pet industry?Blue Buffalo is seeking a Consumer Insights Associate Manager for Canada Insights and Analytics to advance the vision of being the undisputed leader in pet food, striving to feed all pets like family. 

This role is perfect for someone who is looking to build hybrid research and analytical skills. In this role, you will have the opportunity to build and enhance your analytical and strategic insights skills and to deliver holistic insights that will unleash growth in our Canada pet business. We are looking for someone who is relentlessly curious, has a forward-looking outlook, and has a passion and love for pets! If this sounds like you, we would love for you to join the Blue Buffalo Herd. 

We are looking for an experienced, curious, and outcome-oriented person to: 

• Leverage the breath of data and insights across the US and Canada marketsto illuminate business performance drivers, support decision making, and drive action to unlock growth for pet in Canada 
• Credibly combine consumer, business & analytical expertise with a point of view to drive advantaged choices; and develop an understanding of business cycles and processes to bring the right data, approaches, and insights for the highest impact. 
• Build strategic partnerships with the Canada pet team to deliver a future-forward outlook and influence via Data Driven Insights 

KEY ACCOUNTABILITIES 

• Lead Business Analytics for our Canadian pet business 
  • Diagnose and communicate performance and consumer narratives to key stakeholders to enable common understanding and drive action  
  • Conduct monthly business review to diagnose drivers of business performance 
  • Deeply analyze and understand Canadian customer performance and sales team goals to influence business partners; and help craft the story for customer presentations 
  • Establish new processes to identify and monitor category dynamics and competition  
• Be the strategic insights partner for the Canadian Marketing and Sales teams to provide analytics, strategic insight, and recommendations to guide growth strategies 
  • Partner closely with US Consumer Insights team to activate insights capabilities including Brand Equity studies, Category Visions, Shopper Insights and Pet Parent insights that can be leveraged in the Canadian market 
  • Support creation of ‘one version of the truth’ for Canada around foundational pet parent and shopper insights 

MINIMUM QUALIFICATIONS

• Bachelor’s degree in market research, marketing, statistics, data analytics, or related field 
• 5+ years of related experience in consumer insights, with some being in the CPG industry
• Experience leveraging syndicated data to drive business decisions (Nielsen, Numerator, IRI, etc)  
• Excellent collaboration and organizational navigation skills with agility to work with cross functional partners 
• Ability to synthesize data and insights, build a story, and bring-forward a point of view to key stakeholders 
• A learning mindset and a whole brained thinker who combines modern data expertise with deep empathy 
• Must have agility, curiosity and positive attitude to thrive in sometimes ambiguous, fast-based, high-impact business context and role 

PREFERRED QUALIFICATIONS 

• Experience with Canada market and landscape 
• Experience with learning plan / research design and self-serve research platforms (Qualtrics, Ipsos Digital, Qualsights)  
• Pet industry or international insights experience 
• Ability to travel internationally (International travel possible) 

ADDITIONAL CONSIDERATIONS

• We are open to 100% remote candidates with occasional travel based on business needs.  
• International relocation or international remote working arrangements (outside of the US) will not be considered. 

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.