Communications Coordinator - K-12 Marketing Coordinator - Texas Tech University

Major/Essential Functions

The K-12 Marketing Coordinator is responsible for supporting the strategic marketing goals of Texas Tech University’s K-12 programs. This role involves supporting marketing campaigns, managing social media content, coordinating promotional materials, and assisting in the development of marketing collateral. The K-12 Marketing Coordinator will work closely with the Associate Director of TTU K-12 & TTU Online Marketing to ensure all marketing efforts align with the university's objectives and reach targeted audiences effectively.

• Assist in the development and execution of marketing campaigns across various platforms, including social media, email, and digital advertising.
• Collaborate with internal teams and external vendors to create and distribute marketing materials.
• Develop and implement social media strategies to promote TTU K-12 programs. 
• Create engaging content for social media platforms
• Monitor social media accounts, respond to inquiries, and engage with followers to enhance community engagement and program visibility.
• Support the creation, procurement, and distribution of branded promotional items for TTU K-12.
• Coordinate with vendors and internal stakeholders to ensure promotional materials are delivered on time and within budget.
• Assist in managing inventory and maintaining relationships with promotional item vendors.
• Assist in maintaining and updating the TTU K-12 website, ensuring content is accurate, relevant, and engaging.
• Work with the Associate Director to create compelling web content that aligns with marketing goals and enhances user experience.
• Support content development for newsletters, brochures, flyers, and other marketing collateral.
• Work closely with the Associate Director and other team members to ensure marketing efforts are integrated and aligned with TTU Online’s overall marketing strategies.
• Coordinate with other departments and stakeholders to support marketing initiatives and foster collaboration.
• Assist in organizing and promoting events related to TTU K-12 programs.

Grant Funded?

No

Minimum Hire Rate

4000

Pay Basis

Monthly

Schedule Details

Monday - Friday, 8 - 5pm

Work Location

Lubbock

Preferred Qualifications

• Strong knowledge of social media platforms, digital marketing tools, and content management systems.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Strong attention to detail and organizational skills
• Experience in K-12 or higher education marketing.
• Familiarity with Texas Tech University branding and marketing practices.
• Proficiency in Google Analytics and other digital marketing tools.
• Proficiency in digital marketing platforms (e.g., Hootsuite) for scheduling social media content.
• Graphic design skills or proficiency in design software like Adobe Creative Suite (Illustrator, Photoshop, InDesign) a plus.

Department

Marketing and Communications

Required Attachments

Cover Letter, Professional/Personal References, Resume / CV

Job Type

Full Time

Job Group

Office and Admn Wkrs All Other

Shift

Day

Required Qualifications

Bachelor's degree in a related field. Two to four years of experience working in communications. Understanding of strategic communications and marketing. Working knowledge of content management systems (CMS).

Does this position work in a research laboratory?

No

About the Department and/or College

In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information or status as a protected veteran.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.