COMMUNICATIONS MANAGER, Enrollment & Student Administration, Enrollment Services Operations - Boston University

Boston University Enrollment Service Operations seeks a Communication Manager. This position supports email communication from Enrollment & Student Administration departments and central university offices to students enrolled at Boston University, approximately 36,000 students. This role leverages Salesforce Marketing Cloud to draft, execute, and evaluate targeted communication campaigns that seek to engage and support students while promoting university initiatives. The Communication Manager is responsible for ensuring that messaging is consistent across all communications channel, including e-mails, websites, student portal, and chatbot. This position will report to the Director of Communications for Enrolled Students.

This role works closely with academic departments, administrative units, and student organizations to ensure consistent messaging and branding.

The Communications Manager’s primary duties includes:

• Reviewing and writing e-mail content to be sent via Salesforce Marketing Cloud;
• Maintaining documentation to compare yearly communications metrics;
• Updating and tracking a central content calendar and;
• Monitoring student engagement with MyBU Message Center.

About the Organization

Boston University Enrollment Services Operations is part of the Enrollment & Student Administration unit (ENSA). BU Enrollment Service Operations plays a critical role in ENSA’s mission; enrolling and retaining students, by supporting and designing operational and technical infrastructure to support the student user experience.

Across the 9 departments of ENSA, we are dedicated to ensuring that our policies, practices, and services meet the needs of an increasingly diverse University community of students, families, faculty, staff, and alumni. We do so through a lens of respect, and a commitment to encouraging the personal success and productivity of all employees. To read more about Boston University and our commitment to diversity and inclusion, please visit https://www.bu.edu/diversity/about/diversity-statement/

About Our Benefits

This position is eligible to work remotely up to two days per week. Boston University offers generous benefits including health insurance, dental insurance, life insurance, tuition remission, retirement plan, and paid time off.

About the Candidate

A Bachelor’s degree is required for this position. Ideally, we are seeking a candidate who:

• Has 3-5 years of experiencein marketing, especially higher education marketing.
• Is attentive to detail.
• Displays strong interpersonal and written communication skills.
• Can work well in a fast-paced, team-oriented environment.
• Is committed to diversity, equity, and inclusion.

Experience with Salesforce Marketing Cloud is highly preferred, but not required.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.

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