Community Outreach Specialist - City of South Salt Lake

CITY OF SOUTH SALT LAKE

POSITION DESCRIPTION

Position Description: Community Outreach Specialist

Department: Police

Position Grade: 19

Supervisor: Police Lieutenant and Chief of Police

FLSA Status: Non-Exempt

Revision Date: September 2024

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POSITION SUMMARY

The Community Outreach Specialist works under the direction of the Police Lieutenant and Chief of Police. Assists in planning and implementing strategic communications for the police department. Writes, develops, edits content for social media, the website, newsletters, media relations and public relations efforts of the police department. Develops and maintains the police department website. Partners with the Civilian Review Board to provide reports and facilitates administrative requests, redacted use-of-force videos, public notices and minutes.

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ESSENTIAL RESPONSIBILITIES AND DUTIES

• Works as a liaison with the Civilian Review Board
  • Provides required/requested reports for review
  • Provides redacted copies of use-of-force videos for review in compliance with Government Records Access, Management Act provisions
  • Creates and publishes public notices as required
  • Generates reports as needed by the Civilian Review Board, and facilitates administrative requests
  • Attends regular monthly meetings held on the 1st Monday of the month. Regular meetings will begin at 6:30pm, unless otherwise noted on the agenda
  • Records meeting minutes in accordance with the Utah Open Public Meetings Act. Posting of minutes on the Utah Public Notice website within three days after the meeting minutes' approval vote
  • Obtains Records Officer Certification issued through the Division of Archives and Records after 90 days of employment

• Assists with the development and maintenance the police department website
  • Updates department information for use by the public and other agencies
  • Creates new pages for divisions within the department and makes changes when needed

• Communications
  • Writes, develops, edits content for social media, the website, newsletter, media relations and public relations efforts of the police department
  • Independently drafts written content for newsletter articles, web pages, press releases, social media posts, brochures, advertising copy, invitations, programs, and other projects as assigned
  • Participates in the design, writing, and production of graphics, photographs, and videos related to public information and promotional functions
  • Arranges text, images, and illustrations to create a pleasing and reader-friendly experience
  • Edits text where necessary to fit space requirements, creates infographics to best portray content, and acquires and places appropriate imagery to support key messages
  • Takes pictures and videos of community events, employee gatherings, and other marketing opportunities and edits for use on social media, web pages, newsletters, brochures, etc.
  • Helps maintain and updates the police department's website and social media
  • Coordinates activities with other divisions and City departments
  • Performs other related duties and responsibilities as assigned

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MINIMUM QUALIFICATIONS

EDUCATION, EXPERIENCE AND CERTIFICATIONS

Graduation from an accredited four-year college or university with a bachelor's degree from an accredited college or university with major course work in communications, marketing, visual communications, graphic design, advertising, or related field or any equivalent combination of related education and experience.

NECESSARY KNOWLEDGE, SKILLS, AND ABILITIES

1. One year of experience implementing communications on social media and developing creative content for multiple platforms
2. Principles and practices of basic graphic design, layout, and production
3. Creating a variety of communication materials; writing and editing newsletters and news releases; preparing flyers and reports; preparing presentations; editing materials for proper punctuation and grammar
4. Working on multiple projects concurrently
5. Establish, maintain, and foster positive and harmonious working relationships with elected officials, employees, the public, news media, and those contacted in the course of work
6. Organize and disseminate information appropriately
7. Knowledge of general department programs and administrative procedures; knowledge and understanding of fundamentals of criminology; knowledge of records management systems; knowledge of telephone etiquette
8. Skill in word processing, office machine usage and the operation of micro-computers
9. Ability to communicate effectively both verbally and in writing; ability to use independent judgment; ability to present research summations and convert findings to practical applications
10. General clerical skills to be measured through valid testing methods or through verifiable work experience