Community Sales & Admissions Coordinator - GTM REIT

Location: Hemet, California Type: Full-time

Job Summary

We are seeking a dynamic and compassionate Admissions and Community Relations Coordinator to join our team. This role combines the responsibilities of marketing, sales, admissions, and community relations with the supportive characteristics of a Social Worker/Care Coordinator for our Assisted Living Waiver (ALW) program. The ideal candidate will manage all aspects of the admissions process and community relations, ensuring a smooth and efficient process for prospective residents and their families.

Responsibilities

Community Relations and Marketing

• Develop and maintain an excellent understanding of the senior living industry and the products and services offered within the facility.
• Ensure inquiry calls are quickly and effectively handled (hospitals, families, potential residents, etc.), and that meaningful tours are provided, with deposits collected as applicable.
• Research and maintain ongoing knowledge of the current market and competitors, including rates and special services. Complete a competitive analysis quarterly.
• Meet or exceed sales standards established by the Executive Director and Home Office Sales & Marketing, including follow-up calls, professional outreach, and events.
• Develop and manage monthly or quarterly sales and marketing plans.
• Manage the facility customer lead management program daily to ensure prompt and effective lead outreach and follow-up, schedule sales tasks, understand customer referral patterns, conversion rates, and utilize data to improve sales and develop sales and marketing plans.
• Ensure customer inquiry responses are handled properly, timely, and with appropriate follow-up.
• Alert appropriate building staff of projected move-ins/admissions, move-outs/discharges, and unit or room changes through effective communication (daily stand-up meetings and other appropriate forums).
• Maintain a working knowledge of federal and state regulations regarding acuity levels and licensure.
• Monitor occupancy trends and conversion ratios.
• Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on senior living.
• Maintain and update collateral pricing information based on company standards.
• Create positive and memorable experiences for potential customers and referral sources.
• Monitor first impressions daily and alert team members of findings; ensure that empty apartments, rooms/beds are clean and admission-ready, and that the facility is clean and show-ready.
• Ensure compliance and understanding of all regulations regarding residents' rights.
• Provide in-service sales training as needed.
• Other job duties as assigned.
• Manage and direct the community's marketing budget in accordance with the sales goals of the community.
• Monitor and analyze market and competitor activity, providing recommendations for the community.
• Facilitate the entire move-in process from generating leads to conducting/coordinating tours, through qualifying and final move-in, and adjustment to life within our community after move-in.
• Represent the facility through community involvement and networking, as appropriate (i.e., boards, committees, organizations, and associations).
• Present a consistent professional and positive image throughout all promotional materials developed (brochures, newsletters, etc.), community events, and interactions.
• Identify, establish, and maintain positive relationships with industry influencers and key community and strategic partners to assure ongoing referrals and continued opportunities to promote the community and attract residents.
• Attend, coordinate, and sponsor community networking functions to continually promote the positive and professional image of our building while accurately representing our services and pricing structure.
• Display tact and friendliness when dealing with residents, associates, and visitors.

Admissions Coordination for ALW Program

• Collaborate with ALW referral companies to pursue leads and new referrals.
• Assist families with necessary paperwork for ALW referrals.
• Verify that potential ALW residents meet all qualifications.
• Ensure potential ALW residents understand the move-in process.
• Verify completion of all paperwork for ALW referrals.
• Submit required paperwork to the ALW payment processing company.
• Notify the individual conducting assessments for potential ALW eligibility.
• Provide exceptional customer service, addressing concerns and questions from residents and their families promptly and professionally.
• Maintain accurate and detailed records of all admissions processes and resident information.

Qualifications

• Education: Bachelor's degree in healthcare administration, social work, marketing, or a related field preferred.
• Experience: Minimum of 2 years of experience in marketing, sales, admissions, or a related role within healthcare or assisted living settings.
• Skills: Strong organizational, communication, and interpersonal skills. Proficiency in Microsoft Office and experience with healthcare management software.
• Knowledge: Familiarity with the ALW program and Medi-Cal regulations is highly desirable.
• Other: Must be detail-oriented, able to handle multiple tasks simultaneously, and have a compassionate approach to working with elderly individuals.
• Attendance: Good attendance is required.