Competitive Intelligence Marketing Manager, Customer Workflows at ServiceNow

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and were proud to be one of FORTUNE 100 Best Companies to Work For® and Worlds Most Admired Companies™.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

As a member of our Customer Workflows Product and Solutions Marketing team, you will have a major impact on our future success by providing competitive research, analysis, and differentiated positioning and messaging, covering all Customer Workflows products. In this role, you will have an opportunity to influence revenue growth for one of the company’s most strategic product lines with support from sales, product management, product marketing, and the executive team. 

 What you get to do in this role: 

• Conduct primary and secondary competitive research for the Customer Workflows (CWF) product line (Customer Service Management, Field Service Management, Sales and Order Management), including industry-specific derivative products.  

• Maintain a current view of the CWF competitive landscape.  

• Process and analyze competitive research into meaningful content with actionable insights.  

• Craft compelling competitive content for our Sales, Marketing, Product and Executive Teams.  

• Seek out new ways to deliver impactful competitive content to our field and partner teams.  

• Craft responses to key market events, such as notable analyst reports, and competitors’ product or acquisition announcements.  

• Deliver sales enablement training sessions as the Customer Service Management, Field Service Management, and Sales and Order Management competitive expert.  

Qualifications

To be successful in this role you have:

• Demonstrated ability to effectively communicate with, tactfully collaborate with, and influence people in diverse functional areas.  

• Talented at absorbing a large amount of disparate information about the competition, parsing it into relevancy buckets, and providing quick takes on our competitor’s sudden moves in the market.  

• Dual-minded approach, combining creativity with analytical prowess.  

• Excellent communicator in all methods, verbal, written, interpersonal.  

• Process-driven and adept at making data-driven decisions.  

• Team player with strong interpersonal skills who thrives in a collaborative environment.  

• Ability to structure and present qualitative data in a compelling and credible fashion.  

• Strong written, presentation, and project management skills.  

• Uncompromising business ethics – experienced in handling sensitive information.  

• 8+ years of combined experience in competitive marketing, product marketing, product management, or solution consulting.  

• 3+ years in Customer Service Management, Field Service Management, or Sales and Order Management.  

• 3+ years of experience in enterprise software/cloud-based services. 

• MBA or similar level of experience preferred