Competitive Marketing Intelligence Manager - Teradata
Madison, WI
About the Job
Our Company
At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers and our customers’ customers to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.
What You'll Do
Teradata seeks a Competitive Intelligence Analyst who will transform competitive insights into actionable business advantages. With primary focus on Databricks and additional coverage of Google BigQuery and Cloudera, you'll be responsible for delivering strategic insights that drive revenue and market position. This isn't just about data collection – it's about turning competitive intelligence into winning strategies across product, marketing, and sales teams.
You'll work across the entire organization, serving as THE expert on Databricks while maintaining comprehensive knowledge of BigQuery and Cloudera. Your role extends beyond research and analysis to becoming a trusted advisor who helps shape product strategy, influences go-to-market approaches, and enables sales success. You'll translate complex technical differentiators into compelling narratives that resonate with prospects, partners, and systems integrators.
Responsibilities
+ Own competitive intelligence gathering and analysis for Databricks (primary), Google BigQuery, and Cloudera, delivering actionable insights that drive business decisions
+ Conduct comprehensive research using both internal sources (sales teams, product teams) and external sources (social media, competitor websites, industry analysts, conferences)
+ Create and maintain competitive battle cards, deep dives, and sales enablement materials that directly impact competitor win rates
+ Partner with teams in product management to influence roadmap decisions based on competitive analysis
+ Collaborate with colleagues in marketing to develop differentiated positioning and messaging
+ Provide real-time sales support for high-stakes competitive deals
+ Develop and deliver competitive training programs for global sales teams
+ Maintain and evolve our competitive intelligence knowledge base
+ Present competitive insights and recommendations to executive leadership
What Makes You a Qualified Candidate
+ Bachelor's degree in related field (Business, Marketing, Technology, or similar)
+ 5+ years of experience in competitive intelligence, market research, or product marketing
+ Deep understanding of analytics technologies such as AI/ML, analytical platforms and data warehousing.
+ Knowledge of GenAI and large language models (LLMs), vector data stores, open table formats is a plus
+ Experience with the enterprise software sales cycle
+ Proven track record of enabling sales teams in competitive situations
+ Knowledge of the cloud ecosystem including public cloud providers and hybrid cloud environments that include public cloud, private cloud and on-premises aspects.
What You'll Bring
+ Strong analytical mindset with ability to transform complex data into actionable insights
+ Excellent communication skills, both written and verbal, with proven presentation abilities
+ Strategic thinking and prioritization capabilities
+ Project management expertise to handle multiple concurrent initiatives
+ Research proficiency using both qualitative and quantitative methodologies
+ Ability to build strong relationships across organizational functions
+ Understanding of data architectures, particularly cloud-native analytics platforms
Pay Rate: $128,900.00 - $161,200.00 - $193,400.00 Annually
Why We Think You’ll Love Teradata
We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement. It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.
Teradata invites all identities and backgrounds in the workplace. We work with deliberation and intent to ensure we are cultivating collaboration and inclusivity across our global organization.
We are proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status.
Pay Rate: 128900.0000 - 161200.0000 - 193400.0000 Annually
Starting pay for the successful applicant will depend on geographic location, internal equity, job-related knowledge, skills, and candidate experience. Learn more about Teradata’s competitive Total Rewards package at https://www.teradata.com/About-Us/Careers/Benefits
At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers and our customers’ customers to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.
What You'll Do
Teradata seeks a Competitive Intelligence Analyst who will transform competitive insights into actionable business advantages. With primary focus on Databricks and additional coverage of Google BigQuery and Cloudera, you'll be responsible for delivering strategic insights that drive revenue and market position. This isn't just about data collection – it's about turning competitive intelligence into winning strategies across product, marketing, and sales teams.
You'll work across the entire organization, serving as THE expert on Databricks while maintaining comprehensive knowledge of BigQuery and Cloudera. Your role extends beyond research and analysis to becoming a trusted advisor who helps shape product strategy, influences go-to-market approaches, and enables sales success. You'll translate complex technical differentiators into compelling narratives that resonate with prospects, partners, and systems integrators.
Responsibilities
+ Own competitive intelligence gathering and analysis for Databricks (primary), Google BigQuery, and Cloudera, delivering actionable insights that drive business decisions
+ Conduct comprehensive research using both internal sources (sales teams, product teams) and external sources (social media, competitor websites, industry analysts, conferences)
+ Create and maintain competitive battle cards, deep dives, and sales enablement materials that directly impact competitor win rates
+ Partner with teams in product management to influence roadmap decisions based on competitive analysis
+ Collaborate with colleagues in marketing to develop differentiated positioning and messaging
+ Provide real-time sales support for high-stakes competitive deals
+ Develop and deliver competitive training programs for global sales teams
+ Maintain and evolve our competitive intelligence knowledge base
+ Present competitive insights and recommendations to executive leadership
What Makes You a Qualified Candidate
+ Bachelor's degree in related field (Business, Marketing, Technology, or similar)
+ 5+ years of experience in competitive intelligence, market research, or product marketing
+ Deep understanding of analytics technologies such as AI/ML, analytical platforms and data warehousing.
+ Knowledge of GenAI and large language models (LLMs), vector data stores, open table formats is a plus
+ Experience with the enterprise software sales cycle
+ Proven track record of enabling sales teams in competitive situations
+ Knowledge of the cloud ecosystem including public cloud providers and hybrid cloud environments that include public cloud, private cloud and on-premises aspects.
What You'll Bring
+ Strong analytical mindset with ability to transform complex data into actionable insights
+ Excellent communication skills, both written and verbal, with proven presentation abilities
+ Strategic thinking and prioritization capabilities
+ Project management expertise to handle multiple concurrent initiatives
+ Research proficiency using both qualitative and quantitative methodologies
+ Ability to build strong relationships across organizational functions
+ Understanding of data architectures, particularly cloud-native analytics platforms
Pay Rate: $128,900.00 - $161,200.00 - $193,400.00 Annually
Why We Think You’ll Love Teradata
We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement. It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.
Teradata invites all identities and backgrounds in the workplace. We work with deliberation and intent to ensure we are cultivating collaboration and inclusivity across our global organization.
We are proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status.
Pay Rate: 128900.0000 - 161200.0000 - 193400.0000 Annually
Starting pay for the successful applicant will depend on geographic location, internal equity, job-related knowledge, skills, and candidate experience. Learn more about Teradata’s competitive Total Rewards package at https://www.teradata.com/About-Us/Careers/Benefits
Source : Teradata
