Consumer Product Communications Manager IV - Linda Werner & Associates

We are seeking an experienced Consumer Product Communications Manager to support our product and consumer priorities as well as execute communication strategies related to public policy issues.

Key Responsibilities:

• Lead media strategy and execution for product updates and launches across the company's social media platform, focusing on consumer-led media, creators, and social publishers.
• Identify opportunities to tell creative, proactive stories that reach our target audiences beyond launches and tests. This includes storytelling around Gen-Z trends, creator case studies, music, and viral Instagram moments.
• Support campaigns and initiatives across Instagram with press outreach, creator engagements, and social opportunities to reach target audiences.
• Represent communications on cross-functional working teams, providing input for go-to-market plans, strategy, and tactics.
• Collaborate with product, marketing, and partnerships teams to create and execute go-to-market plans.
• Build and manage deep relationships with consumer/tech reporters, beat reporters, and new media outlets that reach priority audiences and drive coverage.
• Partner across wellness and policy to lead next-gen consumer communications programs.
• Develop programs and media partnerships with next-gen publications.

Required Qualifications:

• 4+ years of experience in PR, journalism, social media, or a relevant field.
• Understanding of the consumer and tech media landscape, with the ability to build and maintain relationships with key press relevant to social media platforms.
• Knowledge or experience working with youth culture reporters is a plus.
• Ability to find new, exciting ways to tell product and trend stories in next-gen publications and on social media platforms.
• Experience working with consumer products to drive media coverage and campaigns.
• Experience working with cross-functional teams.
• Strong writing skills, with experience in writing press statements, blogs, narratives, and social copy.
• Analytical problem-solver who can think quickly on their feet to find solutions.

Location: On Site New York, NY

Role type: Contract 6 Month Position 

Expected hours: 40 per week 

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English  (Required)