Content Creator - Writer at Abbott Laboratories

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Willis Tower or Abbott Park, IL location in the PA Public Affairs division.

The Content Creator/Writer is responsible for creating and curating high-quality editorial content for Abbott’s owned corporate channels — such as Abbott.com, socials and CRM (Abbott EDGE newsletters). As a critical team member, you will create relevant and engaging stories that demonstrate how the company is a health technology leader. You will help execute the team’s multi-channel communications strategy, identify storytelling opportunities based on developing trends, and optimize existing Abbott content to make it relevant for the current moment. The Content Creator/Writer works closely with the Senior Manager for content as well as the social, video and digital experts on the team and Global Marketing and External Affairs functional teams, business public affairs, external agencies, marketing and other functional groups to identify holistic storylines that show and tell the fullness of Abbott across the range of its offerings and geographies. You must be able to think strategically and quickly to provide creative ideas and share them with a broad range of internal and external contacts across the organization and help execute from concept to completion. All of this for one simple goal: breakthrough communications.

What You’ll Work On

• Help Abbott enhance brand awareness of the company and its products while protecting the company’s reputation.
• Create stories for abbott.com and social channels, including identifying topics, interviewing experts and key opinion leaders, writing to Abbott and AP style guidelines with accuracy and precision, creating or producing photography and video or other assets, and working with publishers to post in a timely manner.
• Optimize content for SEO and social channels to support story visibility.
• Identify ongoing updates to Abbott.com site fronts and landing pages as well as brand-appropriate visual imagery. Work with Digital team and content publishers to identify improvements and ongoing updates to Abbott.com and enhance the user experience across digital channels.
• Produce content, both written and visual, in a timely manner
• Support monthly Abbott EDGE newsletters.
• Offer unique and creative thinking and ideas regularly. Help to ideate on projects and programs across the Content Team and Abbott.
• Assist the department head in managing and shaping department policies and procedures.
• Ensure proper adherence to all financial and administrative policies.
• Ensure programs fall within budget parameters and all paperwork is completed in an appropriate manner (invoice logging, purchase orders, statements of work, etc.).

Required Qualifications

• Education: Bachelor’s degree (B.A. or B.Sc.) in journalism, communications, public relations, marketing or related field.
• Minimum of 2-5 years of experience in the development and execution of content, writing, social media or public relations
• Superb storytelling qualities
• Understanding of effective writing, basic proofreading and AP style
• Passion for communications, digital trends and social media
• Excellent verbal and written communication skills
• Highly collaborative and team player
• User of social media and ability to turn insights into action
• Strong time management, organizational skills and attention to detail

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $57,300.00 – $114,700.00. In specific locations, the pay range may vary from the range posted.