Content Design Senior Associate - JPMorgan Chase Bank, N.A.
Plano, TX 75023
About the Job
As a Content Design Senior Associate on the Auto Lending team, you will play an important role, shaping customer experiences and building customer confidence across our products and services. Using your expertise in content design, you will plan, create, and structure product content within a user experience design framework. While collaborating with cross-functional teams to ensure narrative consistency, your influence will extend to product design, architecture, and functionality.
Auto content designers are fully embedded members of our product design team, collaborating on every phase of the design process. We work in sprints with an understand, explore, test and iterate approach. In addition to collaborating on the design of products, features and flows, you will play a key role in testing and iterating content to optimize engagement, conversion and brand perception. You will also flex your copywriting and storytelling skills, helping to evolve the tone, voice and style of Chase Auto; ensuring that our digital products amplify our marketing efforts; and creating a seamless, best-in-class experience across customers' entire car ownership journey.
Job responsibilities
- Develop and implement content strategies for products and features, ensuring alignment with user experience principles and business objectives
- Collaborate with cross-functional teams to create engaging, user-friendly content that is accessible and intuitive for a diverse audience
- Create taxonomies, incorporating user feedback and insights to continually improve content organization and structure
- Adopt brand voice to produce clear, concise, and engaging content that communicates complex concepts effectively to diverse audiences
- Analyze content performance metrics, making data-driven recommendations for optimization and enhancement of user experiences
- Adhere to and help evolve content standards (voice, tone, patterns, etc.)
- Collaborate hands-on with designers to explore design solutions and create iterative prototypes
- Protect the firm by following content governance rules and securing the necessary approvals from legal, risk and compliance partners
Required qualifications, capabilities, and skills
- 3+ years of experience in content design or user experience writing, or equivalent expertise in copywriting with a focus on digital experiences
- Experience in creating content architectures, storytelling, and clear and concise writing
- Demonstrated experience in applying accessibility guidelines and inclusive design to create user-friendly content
- Experience with iterative design techniques, incorporating user feedback and insights for continuous improvement
- Proficient technical literacy in content platforms and understanding their impact on user experience
- Adaptive learner in new financial services products and offerings
Preferred qualifications, capabilities, and skills
- Advanced skills in copywriting; especially writing headlines and calls to action that maximize engagement and conversion
- Experience writing for marketing, advertising and/or branding of consumer products
- Experience measuring the effectiveness of content through both quantitative and qualitative analysis
- Expert in the craft of storytelling
- Advanced understanding of how words impact human-computer interaction
- Experience with content strategy, including heuristic audits, creation of content matrices, site-mapping and pattern design
- Strong opinions, softly held, about the Oxford comma
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
