About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The Content Management & Production Lead is responsible for developing and managing best-in-class capabilities and infrastructure for executing omnichannel programs. This role drives the adoption of content supply chain technology across Commercial Strategy and Marketing, and other organizational functions, leading the overall digital content evolution roadmap. The Lead oversees a team that handles end-to-end content supply chain activities, including planning, production, management, and optimization. The role also involves partnering with internal and external teams to deliver digital projects on time and budget, managing stakeholder engagement, ensuring compliance with best practices, and driving continuous improvement through measurement, optimization, and innovation. The Content Management & Production Lead acts as a strategic partner, providing guidance and driving the coordination and execution of multiple digital campaigns aligned with brand strategy and business objectives.
Relationships
The Content Management & Production Lead reports directly to the Experience Operations Lead as part of the Customer Experience & Marketing Enablement organization. This role will regularly interface with direct reports, including the UI Designer, Content Management Lead, and AEM DAM Librarian. Additionally, this role will interface with all other teams across Customer Experience & Marketing Enablement, including Omnichannel Engagement, NextGen, Marketing Operations, Experience Intelligence and Strategic Support & Execution. Outside of Customer Experience & Marketing Enablement, the Content Management & Production Lead will interface with brand and TA teams, as well as IT.
Essential Functions
Strategy Execution: Develops and manages best-in-class capabilities and infrastructure for the execution of Omnichannel programs through establishing system requirements, processes, procedures, and future capability roadmap. Drives content supply chain technology adoption across CS&M and other functions within the organization. Uses expertise to lead the overall digital content evolution roadmap and portfolioLeadership & Team Management: Lead and develop a team enabling the end-to-end content supply chain, including planning, production, management, and optimization. Manages the business requirement gathering, production, and testing of digital content authoring and publishing (AEM). Demonstrates the ability to think critically, challenge conventional thinking and generate and apply unique business insight to create competitive advantage for the organizationProject Management: Works in partnership with internal and external teams to deliver digital projects on time and budget through effective management of the project timeline, issues, risks, dependencies, and deliverablesStakeholder Engagement & Collaboration: Partners closely with leadership across capabilities and disciplines to ensure that appropriate digital strategy and digital capabilities are in place to deliver on the agreed business initiatives and requirements. Acts as a trusted partner, providing strategic guidance and driving the coordination and execution of multiple digital campaigns aligned with brand strategy and business objectives. Understands partner strategies and priorities and can use this knowledge combined with data to drive clarity and shape discussion to drive business impactCompliance & Best Practices: Responsible for ensuring strategies are thoroughly vetted; market needs assessed, market segmentation understood, technical solution validated and the business model viable. Identifies and addresses technology gaps in current capabilities that may impact the ability to meet the demands of the business units. Creates, manages, and drives adherence to governance model internally and externally across existing digital technology/solution utilization, workflows, metadata, asset creation and storageMeasurement, Optimization, & Innovation: Maintains digital best practices including user experience, A/B testing, and content performance optimization. Effectively shares performance knowledge and influences key stakeholders to act on key insights and recommendations for channel. Delivers operational excellence by identifying potential process improvements and informing standards that enable great customer experience Demonstrates creativity and innovation in applying solutions for the benefit of the customer/stakeholder; Promotes same within teamContent Production Strategy (Content Supply Chain): Develop and oversee the implementation of a comprehensive content supply chain strategy aligned with the organization's marketing objectives. Collaborate with cross-functional teams including marketing and sales to gather insights and requirements for content production, ensuring alignment with business goals and customer needs. Establish efficient content production workflows and processes, defining roles, responsibilities, and timelines for content creation, review, and approval. Identify and onboard external vendors, freelancers, or agencies as needed to supplement internal resources and capabilities for content production. Implement project management tools and systems to track content production tasks, monitor progress, and ensure timely delivery of high-quality content assets. Conduct regular content audits and performance evaluations to assess the effectiveness of content production efforts, identify areas for improvement, and inform future content strategiesContent Management: Oversee the implementation and management of AEM Digital Asset Management (DAM) system to centralize, organize, and distribute digital assets across the organization. Develop metadata structures, taxonomy, and tagging conventions for digital assets to ensure easy searchability, retrieval, and usage rights management within the DAM system. Collaborate with stakeholders across departments to define content authoring requirements and standards, including content formats, templates, and guidelines. Monitor usage analytics and user feedback within the DAM system to identify trends, user behaviors, and opportunities for optimization or expansion. Implement version control and approval workflows within the DAM system to maintain content integrity and compliance with regulatory requirements. Stay informed about emerging trends and technologies in content production, DAM, and content authoring tools, evaluating potential enhancements or integrations to improve efficiency and effectiveness
Physical Requirements
Approximately 20-30% overnight travel.
Development of People
Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.
Qualifications
Bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field; Master’s degree preferred12+ years of experience including progressively responsible experience within digital content management, marketing, or related fieldsProven experience with omni-channel digital program execution and content supply chain managementStrong knowledge of Content Management Systems related platforms (specifically, Adobe Experience Manager and other Adobe suite of products), processes, architectures, workflows, integrated dependencies, etc.Strong understanding of digital marketing technologies and platformsExperience with AI metadata tagging solutions, such as Adobe Sensei, and dynamic content assemblyKnowledge of best practices in user experience, A/B testing, and website performance optimizationStrong project management skills with the ability to manage multiple projects simultaneously and deliver on time and within budgetProven ability to manage budgets related to digital content production and technology acquisitionAbility to challenge conventional thinking and generate innovative solutionsAbility to manage complexity, including the leadership of work across competing prioritiesStrong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiencesStrong understanding of regulatory, compliance, and ethical considerations in engaging with HCPs/PatientsProven track record of innovative market tactics/high impact results (based on metrics/ROI)Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow upExcellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organizationEmbodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicityExcellent leadership and team management skills, with the ability to inspire and motivate othersPeople management experience required, with a proven track record of development and coaching
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
