Content Marketing Director - Publishing.com
Austin, TX
About the Job
Company Summary
Publishing.com empowers individuals from all walks of life to generate meaningful income streams through book publishing. As a leading online education platform, we specialize in guiding our students through the processes of writing, publishing, and selling books and audiobooks on major platforms like Amazon and Audible. We are thrilled to announce that Publishing.com has been recognized as the 19th fastest-growing private company in America for 2023, according to the prestigious Inc. 5000 list. Over the past two years, we've experienced an incredible 30% year-over-year growth and expanded our team by 500%. Recently, we hit a major milestone by helping 60,000+ students through our programs.
Our mission is to become the premier destination for all publishing-related needs. In line with this vision, we are excited to announce the launch of our latest innovation, Publishing.ai, a software designed to revolutionize the publishing industry further. This year marks a significant milestone in our journey toward achieving our goal, as we continue to expand our offerings and support our community of publishers.
About The Role
As the Content Marketing Director, you'll lead our owned media channels: Blog, Website, SEO, Email Marketing, and Social Media. You'll be responsible for creating and executing data-driven content strategies that drive measurable revenue impact, align seamlessly with our sales objectives, and elevate our business outcomes. You'll be deeply involved in strategic decision-making, proactively advancing projects and ensuring high-quality execution to achieve outstanding results.
Who You Are
- High Performer: You thrive in a high-growth, scrappy startup environment. Fast-paced work and high stakes fuel you.
- Extreme Ownership: You treat the business as your own, taking full accountability for your decisions and actions.
- Team Player: Nothing is beneath you. You're eager to roll up your sleeves and work alongside your team.
- Flexible and Resilient: When crises arise, such as compliance challenges or account shutdowns, you stay calm, adapt, and find solutions.
- Data-Driven: You live and breathe data, using it to inform decisions and drive actionable insights.
- Growth-Oriented: You constantly seek to learn, grow, and elevate your skill set.
- High EQ: You're an empathetic and inspiring leader who can motivate and empower your team.
- Exceptional Time Management: Being fully remote, you prioritize effectively and keep your work-life balance in check.
Responsibilities
- Develop and implement content marketing strategies that are laser-focused on revenue generation and lead conversion.
- Drive the creation and distribution of high-quality, engaging content across all owned media channels, including the blog, website, and social platforms.
- Lead SEO efforts that target high-intent visitors and boost organic visibility and traffic.
- Design, execute, and optimize email marketing campaigns to drive 6- to 7-figure revenue results.
- Direct and manage social selling strategies, converting followers into qualified leads and sales.
- Collaborate with sales, product, and customer service teams to align content initiatives with business goals.
- Recruit, manage, and mentor a small, results-driven content team, emphasizing accountability and sales alignment.
- Analyze performance metrics (Google Analytics 4 and other tools) to refine strategies and maximize ROI.
Expected Outcomes
- Revenue Growth: Deliver significant increases in revenue and customer acquisition through targeted content strategies.
- Sales Support: Create content that effectively guides users through the sales funnel, showing clear ROI.
- Strategic Improvement: Use data insights to constantly evolve content efforts, aligning with business objectives.
Requirements
- 7+ years in Marketing, with 3+ years in a Content Marketing Director role.
- Proven success in crafting content strategies that drive revenue, lead generation, and customer acquisition.
- Experience managing multiple 6- to 7-figure content funnels and growing teams focused on business impact.
- Expert in SEO, Blogging, and content development for YouTube, Podcasts, and social platforms, with case studies/portfolio to showcase.
- Proven experience in email marketing, including split testing, personalization, segmentation, and workflow mapping.
- Mastery of data interpretation and making strategic decisions to improve outcomes.
- Proficient in tools like HubSpot, Salesforce, Google Analytics 4, and project management software (ClickUp, Webflow, etc.).
- Strong communication skills, both verbal and written, with the ability to work cross-functionally.
Expected Base Compensation
$150,000 - $170,000 USD Annually
Why Publishing.com?
At Publishing.com, our dedication to our mission and core values isn't just talk; it's reflected in how we treat our team. We believe in nurturing our employees' well-being, supporting their families, and empowering them to contribute to their communities. Here's how we stand out:
- Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023
- We are a completely remote team located worldwide with 100+ employees
- We have great benefits including paid time off (PTO), competitive health, vision, and dental benefits, 401k, and team socials...yes, even remotely
- We care about our culture deeply and live by our company values (1) Service that WOWs, (2) Ultimate Team Player, (3) Great Freakin' Attitude, (4) Billion Dollar Standards
- We encourage learning, growth, and continuous improvement and create meaningful programs to support our employees' professional development
- If you want to join a team on the ground floor, this is your chance: we are expanding beyond being an education company to become the one-stop shop for all your self-publishing needs
*Some benefits are available to our US-based employees only.
At Publishing.com, we're dedicated to assembling teams as diverse as a kaleidoscope and fostering an atmosphere as warm as your favorite coffee shop. We understand that the job application process can sometimes feel daunting, but we're here to offer our support. Don't hesitate to reach out with any questions or concerns about the hiring process – if you're interested in joining our ranks, we're eager to hear from you! Email us at careers@publishing.com if you need additional support.
We strive to seek out and support individuals from all different backgrounds recognizing your unique experience contributes to the richness of our collective knowledge. We are committed to fostering an environment where we learn from each other's beliefs and experiences and celebrate the differences that eventually will drive forward our innovation. We strive to ensure that every member of our team feels valued and respected, regardless of where they may be situated. Come be a part of our community – your talents and contributions are welcomed!
