You have a life. We like that about you.

At OCLC, we believe you'll do the best work of your life when you're living the best life possible.

We work hard to build the technology that connects thousands of today's libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one.

The Job Details are as follows:

The Content Marketing Manager helps develop, manage, and measure content that connects marketing, product, membership, and research into one OCLC story. This person participates in strategic planning, identifies opportunities to support the OCLC brand, product, research, and membership initiatives through effective content and consistent processes, and manages content quality and distribution.

Responsibilities

Develops marketing content to directly support OCLC brand, products and service initiatives

• Drafts, revises, and tracks communications content for print collateral, webpages, presentations, social media posts, blog posts, and other channels
• Monitors web content related to brand, products and services on OCLC.org to update existing content or create new content as needed
• Identifies top performing content to repackage and repurpose into other formats or across other channels
• Coordinates and develops content and sales support information around non-product-specific messages
• Takes a leading and active role in working with partners from product marketing, brand and other key areas of OCLC in the development of strategy documents and creative briefs

Drives OCLC corporate blog content development and strategy

• Creates long-term strategic plan for OCLC corporate blog aligned with company objectives and initiatives
• Responsible for editorial calendar development, post writing assignments, and draft and final approval processes
• Responsible for promotional plans for blog and blog subscriber emails
• Outlines key performance indicators and analyzes web analytics data to gauge content performance and socializes performance metrics with internal stakeholders
• Researches and connects with external thought-leaders and industry experts for guest blog opportunities
• Manages responses to external inquiries with respect to blog content
• Ensures blog content is optimized for SEO in collaboration with the web team

Social channel editorial duties

• Monitors OCLC corporate social channels for specific content activities
• Works as writer/editor for social content related to assigned projects
• Manages responses to external inquiries as needed

Qualifications

Minimum required

• Bachelor’s degree in English, Journalism, Marketing or similar discipline. 
• Demonstrated writing and copyediting skills; ability to translate scholarly writing and technical requirements for a more general audience and deliver compelling promotional material and news stories.
• Demonstrated ability to create ideas, concepts and stories that demand attention and connect with key audiences in a memorable way that are on brand and on strategy.
• 10 or more years of experience in communications, marketing, or project management
• Proven ability to both accept and offer constructive feedback, cooperate across teams with varying priorities, and offer mentorship to interns and new team members
• Excellent and flexible oral and written communication skills to correspond and interact with all levels in the organization, external customers, and other contacts
• Excited to work in a highly collaboratively environment, but also has the ability to work independently to prioritize, manage, and perform complex tasks to meet deadlines
• Demonstrated competence with standard office equipment, office applications software or equivalent software, office procedures, and time management
• High level of professional competence, strong interpersonal and organizational skills, and ability to maintain confidentiality is required
• Comfort working with colleagues in multiple locations using virtual communication tools
• Ability to proactively identify and solve problems through research, organization, and formal processes

Desirable but not required

• Degree or certificate in journalism, communications, marketing, or writing
• Familiarity with scholarly writing or editing
• Familiarity with web content management systems, website analytics and reporting tools, publishing software, and social media

Working Conditions: Normal office environment.

ADA/EAA: The above statements cover what are generally believed to be the principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.