Content Marketing Manager - Armand Hammer United World College

Primary Position Objectives

The UWC-USA program - a two-year experience that integrates our Academic, UWC CAS (Creativity, Activity and Service), and Residential curricula - prepares students to serve as catalysts for greater unity, peace and sustainability in the world. We support students in practicing our mission during their two years on campus and challenge them to live our mission for a lifetime.

We seek a talented content creator who develops strategic content that expands the school's digital footprint, increases audience awareness, and delivers audience engagement.

The role requires a high level of creativity, attention to detail, and project management skills. The Content Marketing Manager reports to the Director of Development and works collaboratively with the Director of Communications and Marketing Strategist, the Admissions Office, faculty, and contract writers and designers.

Position Responsibilities

• Develop and manage an editorial calendar of new and updated content.
• Proactively and responsively develop, write and post new content across the website, social media, etc.
• Collaborate with the teams responsible for recruitment, retention, events and curriculum to develop and promote content.
• Collaborate with contract writers and designers to develop content.
• Create and manage comprehensive social media strategy.
• Gather, edit, and organize photography and video assets.
• Align content with school strategy and objectives.
• Ensure department and faculty campaigns support school strategies and brand standards.
• Align content with school brand and communications standards.
• Continually update school website through content management system.
• Edit and proof content created by others for completeness, style and accuracy.
• Develop project schedules and streamline processes.
• Attract site visitors through SEO and strategic social media programs.
• Measure and analyze the effectiveness of school content with tools including Google Analytics, Buffer and social media analytics platforms
• Potential to hire, train and supervise an intern up to once per academic year.
• Serve as backup for Advancement Services Manager
• Administrative duties as required, approximately 10% on average

Position Qualifications

• Bachelor's degree (Preferably in Marketing, Journalism, Communications or Public Relations).
• 4+ years marketing experience, including writing for web marketing and social media.
• A dual-minded approach: Highly creative and an excellent content creator, and also process-driven and relies on data to make decisions.
• Experience working with a web CMS.
• Understanding of SEO best practices.
• Experience with Google Analytics.
• Basic understanding of and experience using Adobe Creative Suite or other
• Basic understanding of HTML and CSS
• Experience building audiences online.
• Strong interpersonal skills.
• Strong attention to detail, sense of ownership and sense of urgency.
• Experience in an academic setting a plus but not required.