Content Marketing Manager - Gallagher

Welcome to Gallagher – a global leader in insurance, risk management, and consulting services. With a growing team of more than 52,000 professionals worldwide, we empower businesses, communities, and individuals to thrive. At Gallagher, you can build a career whether it’s with our brokerage division, our benefits and HR consulting division, or our corporate team. Experience The Gallagher Way, a culture fueled by shared values and a collective passion for excellence. Join one of our dynamic teams, where you'll play a pivotal role in shaping Gallagher's future and unlocking unparalleled opportunities for both clients and yourself.

We believe that every candidate brings something special to the table, including you! So, even if you feel that you’re close but not an exact match, we encourage you to apply.

Future opportunity for a Content Marketing Manager! While this role is not currently open, we are always looking to connect with talented professionals like yourself for upcoming opportunities.

As the Content Marketing Manager, you ensure the timely and effective implementation of all core content marketing plans. This includes project management for core content creation, distribution and program measurement, for national surveys, trends reports, magazine-style articles/publications, infographics, website content and related deliverables. Channel distribution includes marketing automation (email) campaigns, websites, national webinars, digital advertising, public relations and social media, to name a few.

You will regularly assess and support annual planning, settling the best approach to core content alignment and positioning alongside sales goals and target market needs. You will help drive the content strategy for the division (core content, practice, industry vertical thought leadership) seeking to improve and innovate our content marketing efforts. You will deploy the project management resources to deliver and execute on the marketing programs.

• Drive content strategy, develop and deliver content marketing programs for the division, regions, practices and industry verticals including an editorial calendar (reports, surveys, webinars, whitepapers, etc.), and the supporting paid, earned and owned media programs
• Own project plans, timing and budgeting for core content
• Champion value proposition and positioning for Organizational Wellbeing consulting solutions throughout all content
• Understand where our revenue comes from and identify untapped opportunities in order to ensure content supports driving toward those targets
• Develop lead generation programs in collaboration with regional, practice and industry vertical marketing leads, regional marketing, campaign management and marketing automation teams
• Ensure appropriate marketing program tracking and KPIs are established and deliver regular reporting on program effectiveness
• Partner with in-house creative agency, marketing automation, web and social media teams to integrate key messaging and positioning through all collateral materials and provide strategic direction empowering teams to develop copy for marketing communications deliverables including, email and web content, case studies, newsletters, brochures, and other materials as needed
• Coordinate the approval process with internal and external partners for project deliverables

Required:

• Bachelor's degree in marketing communications or similar field and 7 years related experience.

Highly Preferred:

• Excellent writing skills, both technical and narrative
• Experience developing and leading project plans and editorial calendars including content releases, marketing program delivery and execution
• Experience collecting details on market dynamics, client needs and technology, and using this knowledge to build compelling content that highlights the value of a service offering
• Excellent time management and interpersonal skills
• Experience leading direct reports

On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. 

 Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve:

• Medical/dental/vision plans, which start from day one!
• Life and accident insurance
• 401(K) and Roth options
• Tax-advantaged accounts (HSA, FSA)
• Educational expense reimbursement
• Paid parental leave

Other benefits include:

• Digital mental health services (Talkspace)
• Flexible work hours (availability varies by office and job function)
• Training programs
• Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
• Charitable matching gift program
• And more...

We value inclusion and diversity

Click Hereto review our U.S. Eligibility Requirements

Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.