Content Marketing Specialist - Paperless Parts
Boston, MA
About the Job
Paperless Parts provides the manufacturing industry with a SaaS platform that empowers the next generation of manufacturers to join the digital age. When manufacturers use our product, they free up valuable time for faster quoting and estimating, leading to increased profitability and reduced manual steps. From life-saving medical devices to critical components that unlock new depths of outer space, our customers produce parts that go into some of the world's coolest and most impactful products. It is our mission to enable manufacturers with the technology they need to drive innovation forward.
We are a team of motivated and hardworking creators and doers. If you're looking to have a direct impact on a Series B fast-scaling company that is revolutionizing an essential industry, read on and apply!
Responsible for adherence to all security and privacy requirements, rules and regulations and implement as required.
This position requires activities that are subject to US Export Control Laws and require US Citizenship or Green Card Holder.
The Opportunity:
Our Marketing Solutions team provides content marketing services to job shops that are looking to grow their business through strategic content marketing, SEO best practices, and a consistent social media strategy.
As a Content Marketing Specialist on the Marketing Solutions Team, a services division of Paperless Parts will be reporting to our Marketing Solutions Manager. The Content Marketing Specialist will help build the content strategy for and write copy for Paperless Parts Marketing Solutions clients. As the Content Marketing Specialist, you will work with our clients to create and deliver valuable, relevant, and consistent content, designed to attract and engage their target audience, increase their online presence, convert more leads, boost brand awareness, and connect with their audience.
Who you are:
The ideal candidate is an exceptional copywriter who demonstrates variety in terms of asset type and tone of voice. They are familiar with mapping content to specific customer goals and drafting assets to particular personas. The Content Marketing Specialist will collaborate with clients and members of the Marketing Solutions team to ghostwrite effective deliverables in the form of blogs, newsletters, case studies, website copy, and social media posts on behalf of our Marketing Solutions customers.
This is a full-time position based in Boston, MA, and requires a hybrid work model with some days at home, and some days in the office. See more below for information on our new office in Downtown Boston.
Responsibilities:
- Monthly long-form blog writing for a variety of manufacturing clients inclusive of keyword strategy and SEO (500-800 words)
- Editing and revising as necessary based on client feedback
- Social media writing that incorporates strategic goals and expected cadence
- Development and upkeep of client briefs including branding guidelines
- Adherence to timelines and workflows to ensure timely delivery of content to clients each month
- Preparing for client meetings as needed based on agenda topics
- Driving client content interviews to ensure content topics are aligned with goals and have a customer focus
- Research topics as needed to round out client blogs and newsletters
- Exceptional record-keeping to avoid duplication of assets and messaging
- Collaborate with Marketing Deployment Specialist and other team members to assess client status and ensure adherence to best practices
- As part of the Paperless Parts team, further, the company-wide DEI & social impact initiatives
Requirements
- 3+ years of relevant experience as a Copywriter, Copyeditor, Content Marketer, Content Manager, or relevant field
- Clear, effective communicator and storyteller, both verbally and in writing
- Experience with, or interest in, journalistic ghostwriting on technical topics with a creative, customer-focused spin
- Excellent grammar, punctuation, and spelling skills
- Highly organized and focused with the ability to balance multiple priorities simultaneously
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Portfolio examples demonstrating an ability to draft multiple content types for a wide range of target audiences
- Experience in Search Engine Optimization (SEO) and working with popular keyword analysis tools, preferred (Google Analytics, SEMRush, etc.)
- Technical writing experience is a major advantage, as is a background in B2B marketing. Manufacturing and/or tech industry experience is preferred.
- Ability to learn new concepts quickly and communicate them to others in a clear and efficient format
- Knowledge of Social Media Posting best practices
Paperless Parts Life
Culture: At Paperless Parts, we value intentionality, persistence and relationships. We live and breathe these values every day. As a fast-growing company, we're continually improving what we've built while still building from the ground up.
Boston Office: Our office is full of energy; people regularly collaborate to solve complex problems. We recognize that people work well in different environments and have intentionally designed our office to provide collaborative spaces and quiet focus areas. Our height-adjustable desks are set up with additional monitors, and employees are provided with the latest Apple technology to support productivity. Because we value the safety of our team, all employees and guests must be fully vaccinated to enter our office.
Our headquarters is located in downtown Boston, MA and easily accessible to most transit routes (Red/Blue/Orange/Green Line/South Station/North Station).
Encinitas Office: Our California office is our newest office which seats our West Coast sales team. The office has an open floor plan with several conference rooms to encourage collaboration with your colleagues in California and TV's to connect with those sitting in Boston or remotely. The office is walking distance from Downtown Encinitas, the Coaster train stop, and tons of activities on the 101.
Benefits: We value you and your family. With this in mind, full-time employees are provided:
100% coverage of health, dental, and vision for you and your dependent
Competitive compensation philosophy
Unlimited PTO
13+ paid holidays
Company-sponsored wellness stipend/free gym membership
Pre-tax Commuter and FSA/Dependent Care FSA
401(k) plan
Employee recognition program
Paperless Parts is committed to cultivating an equitable, inclusive, and supportive environment for all employees. We believe this environment creates a safe space for employees to share their experiences, brainstorm ideas, and grow their careers. Paperless Parts is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.