Content Marketing Specialist - Ford Motor Company
Dearborn, MI
About the Job
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. What will you make today?
The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to five thousand dealers and more than four million customers in over one hundred countries around the world.
Ford Credit is seeking creative, entrepreneurial, and action-driven candidates for a Content Marketing Specialist position. This position will play a critical role in Ford Credit’s growth strategy and competitive positioning by leveraging content to elevate brand experience and drive business results. The role will be responsible for developing and executing content marketing strategies, creating high-quality content, managing content distribution, and analyzing performance metrics to optimize cross-channel marketing efforts.
What you'll do….
_Content Strategy:_
+ Conduct research to understand the target audience, market trends, and competitive landscape.
+ Develop and implement a comprehensive content strategy aligned with short-term and long-term marketing targets, inclusive of financial literacy and credit education content.
+ Develop financial literacy content strategy across marketing channels.
_Content Creation:_
+ Develop, write, and edit content for various platforms including websites, social media, email campaigns, and more.
+ Collaborate with design, UX, product, marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
+ Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search engines and user experience.
_Content Distribution:_
+ Manage the distribution of content across all relevant channels to maximize reach and engagement, including SEO optimization.
+ Utilize social media platforms, email marketing, and other digital channels to promote content.
_Performance Analysis:_
+ Monitor and analyze content performance metrics to measure the effectiveness of content marketing efforts.
+ Use data-driven insights to adjust strategies and improve future content marketing campaigns.
+ Prepare regular reports on content performance and present findings to the marketing team and stakeholders.
_Collaboration and Project Management:_
+ Coordinate with internal teams and external partners to ensure content projects are completed on time and within budget.
+ Manage multiple content projects simultaneously while maintaining high standards of quality and creativity.
+ Stay up-to-date with the latest industry trends, content marketing best practices, and emerging technologies.
You'll have….
+ Bachelor's degree in marketing, communications, journalism, or a related field.
+ Exceptional experience as a Content Marketing Specialist, Content Creator, or similar role.
+ Demonstrated skills in writing, editing, and proofreading.
+ Strong understanding of content marketing principles and SEO best practices.
Even better, you may have….
+ Proficiency in content management systems (CMS) and social media platforms.
+ Excellent project management and organizational skills.
+ Ability to work independently and as part of a team.
+ Creative thinker with a passion for storytelling and a keen eye for detail.
+ Experience with analytics tools (e.g. Adobe Analytics) to measure content effectiveness.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
+ Immediate medical, dental, and prescription drug coverage
+ Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more
+ Vehicle discount program for employees and family members, and management leases
+ Tuition assistance
+ Established and active employee resource groups
+ Paid time off for individual and team community service
+ A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
+ Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
New Hire Benefits (https://clicktime.symantec.com/15tStcdajvr5mRTpAreUn?h=RlGAf-5fupBYoBrEWc_8zDFZdIskq1rOAm6HslG4P78=&u=https://fordcareers.co/GSRnon-HTHD)
This position is a range of salary grades 6-8.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
Requisition ID : 35024
The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to five thousand dealers and more than four million customers in over one hundred countries around the world.
Ford Credit is seeking creative, entrepreneurial, and action-driven candidates for a Content Marketing Specialist position. This position will play a critical role in Ford Credit’s growth strategy and competitive positioning by leveraging content to elevate brand experience and drive business results. The role will be responsible for developing and executing content marketing strategies, creating high-quality content, managing content distribution, and analyzing performance metrics to optimize cross-channel marketing efforts.
What you'll do….
_Content Strategy:_
+ Conduct research to understand the target audience, market trends, and competitive landscape.
+ Develop and implement a comprehensive content strategy aligned with short-term and long-term marketing targets, inclusive of financial literacy and credit education content.
+ Develop financial literacy content strategy across marketing channels.
_Content Creation:_
+ Develop, write, and edit content for various platforms including websites, social media, email campaigns, and more.
+ Collaborate with design, UX, product, marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
+ Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search engines and user experience.
_Content Distribution:_
+ Manage the distribution of content across all relevant channels to maximize reach and engagement, including SEO optimization.
+ Utilize social media platforms, email marketing, and other digital channels to promote content.
_Performance Analysis:_
+ Monitor and analyze content performance metrics to measure the effectiveness of content marketing efforts.
+ Use data-driven insights to adjust strategies and improve future content marketing campaigns.
+ Prepare regular reports on content performance and present findings to the marketing team and stakeholders.
_Collaboration and Project Management:_
+ Coordinate with internal teams and external partners to ensure content projects are completed on time and within budget.
+ Manage multiple content projects simultaneously while maintaining high standards of quality and creativity.
+ Stay up-to-date with the latest industry trends, content marketing best practices, and emerging technologies.
You'll have….
+ Bachelor's degree in marketing, communications, journalism, or a related field.
+ Exceptional experience as a Content Marketing Specialist, Content Creator, or similar role.
+ Demonstrated skills in writing, editing, and proofreading.
+ Strong understanding of content marketing principles and SEO best practices.
Even better, you may have….
+ Proficiency in content management systems (CMS) and social media platforms.
+ Excellent project management and organizational skills.
+ Ability to work independently and as part of a team.
+ Creative thinker with a passion for storytelling and a keen eye for detail.
+ Experience with analytics tools (e.g. Adobe Analytics) to measure content effectiveness.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
+ Immediate medical, dental, and prescription drug coverage
+ Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more
+ Vehicle discount program for employees and family members, and management leases
+ Tuition assistance
+ Established and active employee resource groups
+ Paid time off for individual and team community service
+ A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
+ Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
New Hire Benefits (https://clicktime.symantec.com/15tStcdajvr5mRTpAreUn?h=RlGAf-5fupBYoBrEWc_8zDFZdIskq1rOAm6HslG4P78=&u=https://fordcareers.co/GSRnon-HTHD)
This position is a range of salary grades 6-8.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
Requisition ID : 35024
Source : Ford Motor Company