Content Marketing Specialist - Burnett Specialists
Houston, TX 77043
About the Job
Seeking a Content Marketing Specialist to join our growing marketing team. This role will be key in driving traffic, engagement, and leads across all marketing channels, supporting high-impact campaigns during an exciting period of growth.
Job Responsibilities:
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Job Responsibilities:
- Content Creation: Write, edit, and proofread engaging marketing copy to attract and convert prospects and customers.
- Inbound Marketing Support: Collaborate with the Digital Marketing Specialist to develop content that aligns with inbound marketing strategies and campaigns.
- Audience Research: Research and analyze target audience pain points to develop thought leadership content that supports the sales strategy, utilizing various formats such as video, infographics, and case studies.
- Cross-Channel Content Development: Produce high-quality content for all platforms including websites, email, and print.
- Content Management: Maintain and update a portfolio of marketing materials across digital and physical channels, supporting sales and brand awareness.
- Content Distribution: Distribute content across internal and external channels to engage key audiences.
- Lifecycle Marketing: Identify and create content tailored to different stages of the customer journey, supporting lifecycle marketing strategies.
- 3-5 years of experience in digital marketing or content marketing.
- Bachelors degree in Marketing, Journalism, English, or equivalent work experience.
- Previous agency experience is a plus.
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Source : Burnett Specialists