Content Marketing Specialist - Masco Corporation

Cyprus Credit Union is hiring a Content Marketing Specialist. Are you passionate about content development? Do you have a strong work ethic that embodies what credit unions stand for? Are you interested in starting a career with an exciting and respected financial institution that offers opportunities for comradery, professional growth, and advancement? If so, please read on!



The future of Cyprus Credit Union is only as bright as our team. We employ a team of like-minded banking professionals. To attract and retain quality talent, we offer competitive pay, and comprehensive benefits , provide opportunities for employee advancement , share resources for career development , and encourage a work-hard/play-hard lifestyle . Additionally, we value diversity , volunteering for our communities and taking steps to do our part in reducing our carbon footprint .



As a Content Marketing Specialis t , you will earn competitive pay depending on your experience and qualifications with the opportunity for bonuses. We also offer both our part-time and full-time member services employees the following comprehensive benefits :





+ Health, dental, life, and vison insurance plans







+ 401k and retirement savings plan







+ 12 paid holidays







+ Paid day off for your birthday







+ PTO that will start accumulating on day one







+ Earn additional PTO when you volunteer in the community







+ Competitive tuition reimbursement





Due to our "Most loved" atmosphere, Cyprus Credit Union was named one of the BEST credit unions to work for from 2020 through 2023!



Here at Cyprus, we value the success and rewards that come as we learn and grow together! Through our "career pathing "programs we offer continuous training that can provide you with opportunities in advancement. If this sounds like something you have been waiting for, don't hesitate to apply now to start your future with Cyprus!



A DAY IN THE LIFE AS A CONTENT MARKETING SPECIALIST



As a Content Marketing Specialist, you will support marketing campaigns across multiple channels, including television, radio, email, and landing pages. You will also serve as the key copywriter, ensuring that messaging maintains a consistent and resonant voice across all communication channels, thereby reinforcing the Credit Union's brand identity. This includes writing credit union product descriptions and creating member-focused stories that highlight financial education, community involvement, and member benefits. You will create content that simplifies complex financial concepts for members.



ESSENTIAL FUNCTIONS AND BASIC DUTIES





+ Develop a variety of content, including blog posts, articles, newsletters, emails, social media posts, and website copy.



+ Ensure that all written content complies with financial regulations and industry standards.



+ Maintain a consistent brand voice that reflects the credit union's mission and values.



+ Research industry trends, member preferences, and competitors to create relevant and timely content.





Serves as the copywriter and editor for Cyprus Credit Union.





+ Write copy and edit communications for all Credit Union departments and communications.



+ Work closely with other departments to ensure consistent voice across all Credit Union communications.





Assists with development and execution of Marketing Campaigns.





+ Collaborate with the marketing team to develop content for campaigns that promote credit union products and services.



+ Work closely with designers and marketing specialists to develop cohesive campaigns.



+ Participate in team brainstorming sessions to generate fresh content ideas.



+ Write scripts and outlines for videos or radio ads that feature the credit union's services.





Assumes responsibility for establishing and maintaining effective working relationships and coordination with Credit Union personnel and with management.





+ Help and support as needed.



+ Keeps management informed of area activities and of any significant concerns.



+ Provides suggestions to management for better member service.



+ Completes required reports, records, and related documents accurately and promptly.



+ Attends meetings as required .








Assumes responsibility for related duties as required or assigned.





+ Stays informed of developments in the content marketing, email, and social media field; as well as markets affecting Credit Union operations.



+ Ensures that the work area is clean, secure, and well maintained .



+ Completes special projects as assigned.





QUALIFICATIONS



Education/Certification



Bachelor's degree in marketing , Communications, Creative Writing or equivalent experience.



Required Knowledge



Knowledge of content marketing strategies and delivery channels. Knowledge of Credit Union products and services. Understanding of how to utilize content to increase audience. The ideal candidate will have a strong background in content creation with the ability to balance creative and technical writing.



Experience Required



Minimum of two years' experience in marketing and content creation. Preferably with experience in communications, content marketing, social media marketing, blog management, or copywriting.



Skills/Abilities



Ability to create engaging content targeted to various segments. Proven ability to build audiences utilizing content marketing. Excellent written communication and creative writing skills. Strong organizational skills to work independently and manage time sensitive projects. Excellent editing and copywriting skills. Ability to meet tight deadlines and work well under pressure. Ability to present ideas and receive/incorporate feedback.