Content & Product Marketing Director at Salesforce
New York, NY 10001
About the Job
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way
And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world
If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.SALESFORCE We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way
And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world
If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world
We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement
Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.THE ROLEWe are looking for a self-starting, team-orientated, experienced and dynamic Content & Product Marketing Director to establish our Private Equity & VC Practice as a thought leader in the Private Equity & VC space by creating compelling and authoritative content that addresses industry and business challenges and trends.You will be the voice of the private equity & vc practice and translate the needs of these businesses across marketing, sales enablement, product, and field teams
You will impact a wide variety of initiatives that support pipe generation and help drive deals to close for our teams. The ideal candidate will have a minimum of 10 years of experience in all areas of content and product marketing - content strategy, content creation, product messaging, planning and segmentation, customer & competitive intelligence, etc.You will have a proven track record of creating and managing high-quality content that creates awareness, drives engagement across our PE Operating Partners and portfolio company CxOs, generates leads through campaigns - owned and run by you - and supports overall marketing KPIs
This role requires a strategic thinker with excellent writing skills, strong project management abilities, and deep knowledge of the B2B tech landscape.This role will be reporting to the global Growth & Strategic Engagement Lead.RESPONSIBILITIES:Product Enablement Strategy: Own product enablement strategy that effectively communicates the value prop to Private Equity firms and portfolio companiesPrivate Equity & VC Practice narrative: Develop PE & VC Practice narrative and GTM messagingRelationship Manager (RM) Enablement: Develop, package, and deliver relevant RM enablement material, making it easy to understand our product offeringsContent Strategy Development: Design and implement a comprehensive messaging and content marketing strategy aligned with business objectives of Salesforce and our practice, our target audience, and market trends.Content Creation: Produce high-quality executive content including executive speaking engagements, thought leadership pieces, newsletter, customer's case studies, our website presence, social media & blog posts, Slack posts, playbooks, webinars, and video scripts that resonate with our Private Equity audience, theirs portfolio company CxOs and internal key stakeholders.Product Campaigns: Planning and executing product launches and campaigns that drive awareness, adoption, and retention of the products.Content Management & Campaigns: Oversee the content calendar, ensuring timely delivery and publication of content across various channels (website, webinars, social media, email, Slack etc.) and strong alignment with relevant product marketing teams inside Salesforce.Content Adaptation: Adapt our Salesforce content & messaging to our target audience: Private Equity & VCSEO and Analytics: Optimize content for search engines (SEO) and utilize analytics tools to measure content performance, derive insights, and adjust strategies accordingly.Team Collaboration: Collaborate across Salesforce teams, incl
Product Marketing, Content & Customer Marketing to gather insights and align content with product features, customer needs, and market demands.Lead Generation: Develop content that supports lead generation and nurturing campaigns, in collaboration with the rest of the team.Thought Leadership: Establish the company as a thought leader in the Private Equity & VC space by creating compelling and authoritative content that addresses industry and business challenges and trends.Content Distribution: Manage and optimize content distribution strategies to maximize reach and engagement across various platforms
Ensure messaging alignment across all our channels.Brand Voice: Maintain and evolve the Private Equity & VC practice brand voice and ensure consistency across all content.REQUIRED SKILLS & EXPERIENCE:Master’s degree in Marketing, Communications, or a related field preferred. Minimum of 10 years of experience in content and product marketing, preferably in the B2B tech industry.Proven experience in creating and managing a wide range of content types.Strong understanding of the B2B tech space and its unique content needs.Excellent writing, editing, and proofreading skills.Experience with analytics tools such as Google Analytics, or similar.Strong project management skills with the ability to handle multiple projects simultaneously.Excellent communication and collaboration skills.Creative thinker with the ability to develop innovative content ideas.PREFERRED SKILLS:Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred.Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.WHAT WE CAN OFFER YOU:A collaborative, supportive and fun team that shares the Salesforce values.Competitive Salary package and unparalleled benefits.Most importantly a workplace that genuinely cares about you as an employee and the success.AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world
Each of us has a responsibility to drive Equality in our communities and workplaces
We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more
Learn more about Equality at and explore our company benefits at .Salesforce is an Equal Employment Opportunity and Affirmative Action Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status
Salesforce does not accept unsolicited headhunter and agency resumes
Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.Salesforce welcomes all.For New York-based roles, the base salary hiring range for this position is $190,800 to $276,600.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience
Certain roles may be eligible for incentive compensation, equity, benefits
More details about our company benefits can be found at the following link:
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way
And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world
If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.SALESFORCE We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way
And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world
If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world
We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement
Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.THE ROLEWe are looking for a self-starting, team-orientated, experienced and dynamic Content & Product Marketing Director to establish our Private Equity & VC Practice as a thought leader in the Private Equity & VC space by creating compelling and authoritative content that addresses industry and business challenges and trends.You will be the voice of the private equity & vc practice and translate the needs of these businesses across marketing, sales enablement, product, and field teams
You will impact a wide variety of initiatives that support pipe generation and help drive deals to close for our teams. The ideal candidate will have a minimum of 10 years of experience in all areas of content and product marketing - content strategy, content creation, product messaging, planning and segmentation, customer & competitive intelligence, etc.You will have a proven track record of creating and managing high-quality content that creates awareness, drives engagement across our PE Operating Partners and portfolio company CxOs, generates leads through campaigns - owned and run by you - and supports overall marketing KPIs
This role requires a strategic thinker with excellent writing skills, strong project management abilities, and deep knowledge of the B2B tech landscape.This role will be reporting to the global Growth & Strategic Engagement Lead.RESPONSIBILITIES:Product Enablement Strategy: Own product enablement strategy that effectively communicates the value prop to Private Equity firms and portfolio companiesPrivate Equity & VC Practice narrative: Develop PE & VC Practice narrative and GTM messagingRelationship Manager (RM) Enablement: Develop, package, and deliver relevant RM enablement material, making it easy to understand our product offeringsContent Strategy Development: Design and implement a comprehensive messaging and content marketing strategy aligned with business objectives of Salesforce and our practice, our target audience, and market trends.Content Creation: Produce high-quality executive content including executive speaking engagements, thought leadership pieces, newsletter, customer's case studies, our website presence, social media & blog posts, Slack posts, playbooks, webinars, and video scripts that resonate with our Private Equity audience, theirs portfolio company CxOs and internal key stakeholders.Product Campaigns: Planning and executing product launches and campaigns that drive awareness, adoption, and retention of the products.Content Management & Campaigns: Oversee the content calendar, ensuring timely delivery and publication of content across various channels (website, webinars, social media, email, Slack etc.) and strong alignment with relevant product marketing teams inside Salesforce.Content Adaptation: Adapt our Salesforce content & messaging to our target audience: Private Equity & VCSEO and Analytics: Optimize content for search engines (SEO) and utilize analytics tools to measure content performance, derive insights, and adjust strategies accordingly.Team Collaboration: Collaborate across Salesforce teams, incl
Product Marketing, Content & Customer Marketing to gather insights and align content with product features, customer needs, and market demands.Lead Generation: Develop content that supports lead generation and nurturing campaigns, in collaboration with the rest of the team.Thought Leadership: Establish the company as a thought leader in the Private Equity & VC space by creating compelling and authoritative content that addresses industry and business challenges and trends.Content Distribution: Manage and optimize content distribution strategies to maximize reach and engagement across various platforms
Ensure messaging alignment across all our channels.Brand Voice: Maintain and evolve the Private Equity & VC practice brand voice and ensure consistency across all content.REQUIRED SKILLS & EXPERIENCE:Master’s degree in Marketing, Communications, or a related field preferred. Minimum of 10 years of experience in content and product marketing, preferably in the B2B tech industry.Proven experience in creating and managing a wide range of content types.Strong understanding of the B2B tech space and its unique content needs.Excellent writing, editing, and proofreading skills.Experience with analytics tools such as Google Analytics, or similar.Strong project management skills with the ability to handle multiple projects simultaneously.Excellent communication and collaboration skills.Creative thinker with the ability to develop innovative content ideas.PREFERRED SKILLS:Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred.Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.WHAT WE CAN OFFER YOU:A collaborative, supportive and fun team that shares the Salesforce values.Competitive Salary package and unparalleled benefits.Most importantly a workplace that genuinely cares about you as an employee and the success.AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world
Each of us has a responsibility to drive Equality in our communities and workplaces
We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more
Learn more about Equality at and explore our company benefits at .Salesforce is an Equal Employment Opportunity and Affirmative Action Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status
Salesforce does not accept unsolicited headhunter and agency resumes
Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.Salesforce welcomes all.For New York-based roles, the base salary hiring range for this position is $190,800 to $276,600.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience
Certain roles may be eligible for incentive compensation, equity, benefits
More details about our company benefits can be found at the following link:
https://www.salesforcebenefits.com.SummaryLocation
: New York - New YorkType: Full time 