Content SEO Associate - Gambling.com Group

Gambling.com Group (Nasdaq: GAMB) is looking for exceptional talent interested in the fast-paced, fast-growth online sports betting and online gambling industry in the U.S. The Group operates a portfolio of websites -- including its flagship Gambling.com and sports betting brand Bookies.com, as well as a variety of state-specific websites such as NewYorkBets.com, BetArizona.com and BetOhio.com. These help consumers navigate legal online sports betting and gambling options with expert analysis, independent reviews, news, tips, odds comparisons and more.

With over half of U.S. states now offering legal, regulated sports betting, and plenty more poised to do so in 2023 and beyond, the North American market is expected to be the future of the global online gambling industry. The Group's acquisitions of RotoWire.com and BonusFinder.com and media partnerships with Gannett and the McClatchy Company in the last 12 months have strengthened its position in North America and positioned the Group for significant growth.

As the first and only online gambling affiliate publicly traded in the U.S., the Group has won nearly every award in the gambling affiliate industry for sports and casino -- most recently winning SBC North America Sports Affiliate of the Year in 2023 -- and is a two-time winner of the prestigious EGR Global Affiliate of the Year award. The Group has a growing U.S. HQ in Charlotte, North Carolina, with offices in Madison, Wisconsin as well.

Responsibilities

• Analyze the SEO landscape and determine where our biggest content opportunities exist
• Implementing SEO content through CMS system and identifying streamline ways to improve
• Pushing forward on up-to-date SEO best practices, algorithm shifts and industry to provide critical direction on content and website plan
• Keeping a close eye on competitive content and SEO tactics to help break through new areas of opportunity
• Being proactive in recommendations and execution on content SEO optimizations to drive results including (content, UX, linking)
• Consistently tracking and reporting SEO performance. Ability to go beyond surface level into deeper analysis and rigor of key drivers of performance
• Building and executing an internal link building strategy to distribute SEO flow and build authority

Requirements

• 2+ years SEO experience and can demonstrate use cases and execution
• Understanding of the SEO industry and evolving landscape and function principles of search engines
• Proven track record of SEO content creation for scale with an editorial team
• Ability to drive results through increasing traffic, improving brand, and site visibility through key analysis of research, competitive opportunities and execution
• Strong data driven thinker who can problem solve and tie data to core decision making and growth of SEO traffic
• Good understanding of conversion funnel and customer acquisition from search intent to conversion; including how to optimize the funnel for growth
• Experience using SEO tools such as (Google Search Console, Google Trends, SEMrush, Ahrefs, Screaming Frog, and more)
• Familiarity with Google Analytics, Looker, and other data tools
• Ability to work in a fast-paced environment.
• Proficiency in Microsoft Excel and data manipulation for results
• Working knowledge of HTML, CSS
• Has strong communication skills and the ability to prioritize.
• Is proactive and a self-starter but can also work cross-functionally across multiple teams.
• Weekend, off-hours and/or working a staggered schedule likely required.

Desirable Qualities

• Previous experience working for (or within) a gambling company
• Experience writing articles, communicating in person with an English-speaking audience
• Has existing media relationships and experience working with content and SEO teams. Ideally has prior experience working within a newsroom setting.
• Someone who is coachable and willing to learn.

Perks & Benefits

• Comprehensive Health Insurance
• 401k match
• Employee Stock Purchase Program
• Flexible work environment and home office available
• Lifestyle Spending Allowance
• Access to courses for Personal and Career Development
• All the hardware and software you need to be successful
• Regular company events, activities, Spot Awards
• Company Paid Volunteer Day