Content Specialist - QuinStreet
Foster City, CA
About the Job
Powering Performance Marketplaces in Digital Media
QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands. We run these virtual- and private-label marketplaces in one of the nation's largest media networks.
Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.
Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience.
We believe in:
- The direct measurability of digital media.
- Performance marketing. (We pioneered it.)
- The advantages of technology.
We bring all this together to deliver truly great results for consumers and brands in the world's biggest channel.
Job Category
Modernize Home Services is seeking a Content Manager to join our dynamic organic media team. This role is ideal for a creative and adaptable individual ready to contribute to diverse content execution and growth within our organization.
The ideal candidate will have a strong background in content production, copywriting, and digital marketing, with a keen eye for detail and a passion for creating compelling content across various platforms. This position offers the opportunity to work closely with a team lead and various stakeholders, developing skills in content strategy and execution, audience analysis, campaign planning, and SEO.
Responsibilities
- Content Creation:
- Develop and write engaging social media posts, blog posts, web pages, and marketing copy.
- Adhere to specific brand guidelines and adapt the tone of voice based on the target audience.
- Content Strategy Execution:
- Execute the content strategy with opportunities to contribute to its development.
- Collaborate with the content lead, design team, front-end developers, and other marketing channels to ensure cohesive execution.
- Support efforts to enhance user experiences (UX) across our websites.
- Audience Analysis:
- Stay abreast of best practices and industry insights.
- Conduct surveys to gain insights across B2B and B2C audiences to support campaign strategies.
- Perform analysis for full-funnel metrics and performance using SEO Clarity and Google Analytics.
- Campaign Planning:
- Participate in setting SMART goals and gain exposure to timeline creation and performance tracking.
- Work closely with the team and manager to build skills in campaign planning.
- SEO and Analytics:
- Learn and apply SEO best practices.
- Utilize tools such as SEO Clarity, Google Analytics, and Tableau for content performance analysis.
Requirements
- Content Creation Skills:
- Strong copywriting skills.
- Interest in video marketing.
- Proficiency in or willingness to learn SEO best practices.
- Technical Skills:
- Proficiency in or willingness to learn Google Analytics, SEO Clarity, and Tableau.
- Collaboration and Communication:
- Excellent communication skills for feedback and collaboration.
- Experience in weekly meetings and sharing overall content strategy.
- Experience:
- 3+ years experience
- Adaptability:
- Highly adaptable to changing business needs and priorities.
- Able to pivot quickly and support new initiatives or partnerships.
- Creativity and Innovation:
- Bring creative and innovative ideas to the table to enhance team success.
- Analytical Mindset:
- Moderate analytical skills to create hypotheses and optimize the digital marketing funnel.
QuinStreet is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity or any other characteristics protected by law.
Please see QuinStreet's Employee Privacy Notice here.
