Conventions Associate - Novo Nordisk
Plainsboro, NJ
About the Job
About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
Responsible to develop and implement Convention Marketing (CM) Center of Excellence (COE) strategies and tactics across all NNI therapeutic areas to support key brand and company initiatives and objectives at national, regional and global conventions. Upholds strong relations with stakeholders and actively participates in brand planning activities and EBT meetings to maintain a deep understanding of current and future brand initiatives and ensure CM initiatives are aligned accordingly. Identifies key metrics and trends and evaluates ROI/impact of tactics and programs; collaborates with Brand teams to adjust channel presence, as needed. Acts as NNI representative with key medical associations in the negotiation of NNI's commercial presence at their annual conventions (includes digital and physical).
Relationships
The Senior Manager, Convention Marketing reports to the Associate Director, Convention Marketing.
Leads daily relations with Brand Managers across all Diabetes, Obesity, BioPharm and Market Access departments. Leads negotiations with medical associations for NNI’s commercial presence at all conventions, including pre-at-post convention media and physical and digital presence.
Routinely interacts with internal stakeholders within Sales Operations and Leadership, PRB Operations, Market Development, Regulatory, Legal, Compliance, Medical, Product/Corporate Communications, social media, Association Alliances. Also leads relations with Global MCE and Brand Management teams in support of NN A/S global presence at US conventions. Leads external relationships with professional associations, show management, creative agencies and supporting vendors.
This Senior Manager, Convention Marketing is an individual contributor but is responsible for managing on-site contingent staff directly supporting Convention Marketing.
Essential Functions
- Convention marketing channel strategy:
- Assess physical and virtual convention opportunities based on audience type, relevant education content, and alignment with brand objectives
- Scale company presence to meet brand objectives and maximize ROI opportunities, including exhibit size and location, virtual presence, sponsorships, on-site and off-site print and digital media
- Cross-collaborate with internal stakeholders, i.e., Brand Marketing, Market Development, PA-Alliance Development, Medical, to identify synergies and unite/harmonize convention marketing efforts and presence
- Analyze convention trends, market research, competitive presence, attendee audit lists, exhibit results and any other contributing factors to identify and recommend future participation and strategic opportunities
Physical Requirements
30-40% overnight travel required. Approximately 30-40% overnight travel may include international.
Qualifications
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.