Coordinator, Digital Marketing - Mile High United Way

Mile High United Way is excited to announce an opening for a Coordinator, Digital Marketing. We believe in keeping equity at the heart of our work. That starts from within, including intentional application of diversity, equity and inclusion practices that guide how we operate and work within the communities we serve. Ideal candidates have a personal commitment and connection with our mission, vision, and values as seen in our Annual Reports.

Position Title: Coordinator, Digital Marketing
Status: Exempt, Full-Time
Salary: $55,000 - $58,000 annually
Benefits: Our benefits package includes 100% employer-paid premiums on employee only health, dental, and vision plans; 3-6% employer contributions to 401(k); FSAs, employer-paid life/AD&D/LTD insurance; generous PTO, EIB, and holiday benefits; paid parental leave; paid sabbatical leave; EAP; tuition reimbursement program; professional and growth and development opportunities; discounted pet insurance; inclusive bereavement leave; free underground parking; and free electric vehicle charging station.
Location: Primarily based out of our Denver office at 711 Park Ave W, Denver, CO 80205. 3 days/week in office, 2 days/week remote
COVID-19 Vaccination: Providing your COVID vaccination card is optional.

In accordance with the Colorado Equal Pay for Equal Work Act, the expected salary for this position is $55,000.00 - $58,000 annually. In an effort to increase equity and to avoid unfair bias historically associated with salary negotiations, we do not participate in salary negotiations outside of this stated starting salary range.

How You'll Help

The Coordinator, Digital Marketing works on the Marketing team to help further our strategy and execution of all content and digital communication to support Mile High United Way's mission. Under the supervision of the Senior Director, Digital Communications, this role produces content for digital marketing to ultimately drive key metrics, including conversions, lead generation, fundraising activity and program participation, through Mile High United Way's digital platforms.

Essential Responsibilities

• Produce content and create digital collateral for marketing campaigns, including emails, webpages and social media campaigns to reach the most impressions and engagement.
• Work closely and collaboratively with Marketing department.
• Execute email campaigns using the Salesforce platform to include clear calls to action and uphold brand standards.
• Customize content to best reach donor segments through direct response campaigns and audiences on each social media platform.
• Carry out digital promotion for the Mile High United Way signature events (Turkey Trot, Women United Luncheon, and more).
• Supports Senior Director, Digital Communications to track, monitor, and report the analytics from digital campaigns and platforms.
• Updates Mile High United Way website at unitedwaydenver.org.

What You'll Need: Education, Experience, and Skills

• Minimum of 1 to 3 years of relevant professional experience in marketing and communications field or fundraising.
• Bachelor Degree in Communications, Marketing or a related field, OR equivalent experience.

Specials Skills/Knowledge:

• Ability to be cross-trained for technical build-out and implementation of email, customer relationship management and website content management systems.
• Proven ability to work collaboratively within a team and take initiative to achieve goals.
• Detail oriented with strong analytical, problem-solving, and organizational skills.
• Prioritize, multi-task, and meet deadlines in a fast-paced environment.
• Effective written and verbal communication skills.
• Perform effectively in an environment with flexibility, motivation, and enthusiasm.
• Professionally supportive of all Mile High United Way divisions, management, and employees.
• Spanish proficiency preferred.

Computer Skills:

• Experience with Salesforce preferred
• Basic understanding of HTML preferred
• Experience in managing online advertising campaigns such as Google AdWords preferred
• Experience using Google Analytics and analyzing results preferred

Working Environment: Flexibility to attend organization events. Some events are evenings, weekends, and ability to attend the Mile High United Way Turkey Trot.

Physical Activities: Ability to provide personal transportation.

Ready to apply? If you are on Mile High United Way's website, you can apply by completing the information in the "Apply Now" box. If you're on a job board, you can apply through the job board or by visiting the Careers page of our website.

This posting is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position.

Mile High United Way is an Equal Opportunity/Affirmative Action Employer. As an Equal Opportunity Employer, we do not discriminate on the basis of age, race, sex, sexual orientation, gender identity, gender expression, color, religion, national origin, disability, genetic information, or any other status protected by federal, state or local law.

Mile High United Way does not charge applicants for any step in the hiring process, nor do we request any financial information until the time of hire.

We will endeavor to make reasonable accommodations for otherwise qualified applicants who have disabilities which hinder their ability to complete the application process. Please contact us at 303-433-8383 to request accommodation in the application process.

We use e-Verify to verify the identity and employment eligibility of all persons hired to work.