Coordinator, Email & CRM Marketing - Kendo Brands

Job Description

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $32.05 - $35.62 per hour based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for a month in the summer and July and December wellness/shutdown weeks for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, KVD Beauty, Lip Lab, Ole Henriksen.

Kendo Brands has a hybrid work model with three days in office and two days remote each week.

Summary:

The Email and CRM Marketing Coordinator will manage day-to-day execution of CRM Marketing campaigns (email, SMS & direct mail). They will own end-to-end email and SMS campaign execution, including campaign building and set up, targeting and workflow set up, QA process and deployment.

Role & Responsibilities:

• Support the Email & CRM Marketing Manager in implementing CRM & lifecycle campaigns across Email and SMS marketing channels to drive customer engagement and business growth
• Own the day-to-day execution of KVD Vegan Beauty, Ole Henriksen, and LipLab CRM marketing campaigns, including creating campaign briefs, setting up campaigns, structuring A/B tests, proofing & scheduling
• In collaboration with Email & CRM Marketing Manager, plan, build & launch automated email & SMS programs based on customer behavior and lifecycle. Monitor campaign metrics & customer KPIs and introduce testing plans to optimize performance
• Work closely with digital and creative teams to ensure timely delivery of campaign assets
• Produce monthly reporting, pulling campaign data & summarizing performance insights
• Support day-to-day operations for the CRM team

Education/Experience:

• 1-2 years of experience in email marketing channel management and CRM
• Bachelor's degree in business administration, marketing, communications or equivalent work experience

Technical skills:

• Experience with Email and/or CRM marketing campaign production required
• Experience with SMS campaign production a plus
• Experience with a Customer Data Platform a plus
• Campaign briefing & QA experience
• Experience with web analytics, reporting & insights
• Basic Microsoft Excel knowledge required
• Experience with CRM software a plus

Other Skills:

• Familiarity with Email & CRM marketing best practices
• Must be highly detail-oriented and possess the ability to execute with minimal direction
• Very strong problem-solving skills with a technical mindset
• Ability to multi-task and work in a collaborative and fast-paced environment
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Must have strong organizational and project management skills
• Excellent written and verbal communication/proofreading skills