Coordinator, Marketing and Engagement - Athletics - State of Missouri

Coordinator, Marketing and Engagement
Department of Intercollegiate Athletics
Full Time

Southeast Missouri State University, a NCAA Division I institution and 2021 & 2023 Ohio Valley Conference Commissioner’s Cup Champions, is seeking applications for Coordinator of Athletics Marketing & Engagement.

Primary Responsibilities

• Develop and execute the marketing and fan engagement strategies for all sports, including all advertising, promotions, and messaging, to drive ticket sales and increase attendance at athletic events
• Manage SEMO Athletics’ communications and marketing channels, including but not limited to email marketing, social media, traditional media advertising (print, radio, television, outdoor), and digital advertising
• Manage the in-game fan experience for all sports, including but not limited to gameday promotions, script creation, game presentation, and videoboard operation
• Create and execute plans to increase engagement with target constituent groups, including but not limited to students, kids club, alumni, and the southeast Missouri community
• Assist with corporate sponsorship activation, prospecting, and solicitation
• Recruit, train, manage, and lead the Graduate Assistant for Marketing and Fan Engagement and a team of student interns