Coordinator, Multimedia Content - Highland Community College

MULTIMEDIA CONTENT COORDINATOR

Highland Community College is looking for a full-time Multimedia Content Coordinator who enjoys using their interdisciplinary marketing skillset to create, produce and serve as a steward of branded digital and print collateral. The qualified candidate will create and produce photo and video content for campaigns and events, design print and digital materials, ensure website accessibility, manage special projects, and provide editorial support as needed. Cross-channel comfort is essential — from the college website, social media and digital advertising to signage and billboards, publications, and other print or written materials. In this role, you will additionally act as a backup Freedom of Information Officer in responding to FOIA requests, and also serve as a secondary Public Information Officer for the college in the absence of the Director, Marketing and Community relations.

The incumbent will create, produce and provide project management on a variety of collateral, ensuring brand compliance, accessibility standards and marketing best practices are met. This position will be a primary web administrator of highland.edu, and is also responsible for organizing and maintaining a multimedia library in an asset management platform.

A bachelor’s degree in marketing, communication, journalism, graphic design, visual arts or related field and three to five (3-5) years of experience OR an equivalent combination of education and experience is required for this role. Candidate must possess skills in multimedia content creation, including web/graphic design and photo/video production, along with specialized and up-to-date knowledge of web accessibility requirements.

To apply for the position, please visit our website at: www.highland.edu/employment. Application is not complete until the following materials are submitted: online application, cover letter, resume, transcripts (unofficial copies are acceptable for the purpose of application). Review of applications will begin immediately and continue until filled. For an alternate application method, please contact Human Resources at 815-599-3426.

Highland Community College is an Affirmative Action/Equal Opportunity Employer committed to a policy of nondiscrimination, and encourages applications from veterans, minorities, people with disabilities and other diverse groups.

PRINCIPAL DUTIES: (essential functions)

• Contributes creative oversight to conceptualization of multimedia content - ensuring all promotional materials and messaging align with the institution’s brand, recruitment and retention objectives, community outreach goals and accessibility standards.
• Creates and produces photo and video content for campaigns and events, managing special projects and providing editorial support as needed.
• Designs digital and print materials in support of institutional marketing campaigns promoting recruitment and retention for a range of demographic segments and academic programs.
• Develops and assists with producing content across several channels, including social media, web, advertising, publications, media pitches and news releases, and more.
• Oversees accessibility and sophisticated page design initiatives on Highland’s website.
• Collaborates with a contracted webmaster to maintain and develop the website design in an accessible format that follows the College’s standards.
• Applies principles of design to create visually appealing and impactful multimedia content, and follows best practices to establish and uphold brand integrity.
• Manages such visual brand projects as advertisements, promotional items, digital graphics and billboards for the College.
• Organizes and maintains multimedia content library in an asset management platform.
• Acts as a Freedom of Information Officer (FOIA) in responding to (FOIA) requests.
• In accordance with the Risk Management Policy and Program:

Serves as the Public Information Officer for the College in the absence of the Director, Marketing and Community Relations, as requested.

If requested, manages emergency closure and crisis communications with news media, on website, and social media in the absence of the Director, Marketing and Community Relations.

• Serves as backup to other Marketing and Community Relations staff, including the Director, Marketing and Community Relations, to ensure continuity of operations.
• Liaises with student workers, employees and external stakeholders.
• Performs other duties as assigned.

KNOWLEDGE AND SKILLS REQUIRED:

Knowledge of English usage, grammar, spelling, punctuation and vocabulary.

Knowledge of best practices in multimedia production, including video editing, audio recording, and design principles.

Knowledge of ADA compliance and website accessibility guidelines.

Knowledge of current marketing, advertising, social media, and communications principles and trends.

Knowledge of utilizing data to make informed decisions.

Skill in multimedia content creation, including video production, design and other multimedia formats, as well as in preservation of multimedia content via asset management platforms.

Skill in applying marketing and communication best practices, brand standards and AP style guidelines for visual/editorial consistency.

Skill in operating such common design software as Adobe Creative Cloud and Canva.

Skill in organizing and prioritizing multiple projects and meeting deadlines.

Skill in contributing to the implementation of recruitment marketing, communication messaging and public relations strategies.

Skill in operating web content management software.

Skill in providing thought leadership.

Skill in establishing and maintaining effective relationships with a diverse population of co-workers and others.

PHYSICAL REQUIREMENTS/ACTIVITIES: The physical requirements of this position are medium work, exerting up to 50 lbs of force occasionally, and/or up to 20 lbs of force frequently, and/or up to 10 lbs of force constantly to move objects.

MINIMUM QUALIFICATIONS: Bachelor’s degree in marketing, communication, journalism, graphic design, visual arts or related field and three to five (3-5) years experience OR an equivalent combination of education and experience that provide the required knowledge and skills.

REQUIRED LICENSE/CERTIFICATION: None.

REPORTS TO: Director, Marketing and Community Relations