Copywriter, Brand Communications - Carnival Global Brand

Copywriter, Brand Communications
Seattle, WA

Welcome to Holland America Line, a premium cruise line dedicated to explorers, foodies and music lovers who want to explore the world on perfectly sized, refreshingly spacious ships filled with one-of-a-kind experiences.

While cruising paused worldwide, we laid the groundwork to take our company to even greater success, with fresh perspectives and new ways of working. We are looking for a Copywriter, Brand Communications to help lead our efforts, help craft and maintain overall brand messaging. Distil brand initiatives and creative briefs, product features, sales promotions and more, into compelling marketing copy and stories that support the overarching brand and business objectives. Will also be responsible for writing engaging and brand-consistent copy that supports sales initiatives and promotions as well as product launches. Deliverables that the Copywriter will influence include, but are not limited to: brand guidelines, product messaging guides, consumer and trade-facing collateral, website content, sales support tools and communications that target the travel agent channel. This role will be within the Brand Communications team and will work closely with the internal Creative Services team to seamlessly blend copy with visual concepts.

Copywriter, Brand Communications will work with teams across Holland America Line, with our office Seattle, WA, we’re looking for amazing humans across the country for this role. Holland America Line offers strong compensation and outstanding benefits including cruise travel.

Here’s a summary of what we are looking for in its Copywriter, Brand Communications. Is this you?

Responsibilities

• Maintain and update copy for overarching brand initiatives – across multiple communications channels
• Copywriting for Sales support – includes sales tools and communications to travel agent channel
• Write copy to support product (brand and destination) messaging
• Maintain and update Brand Guidelines and Style Guide docs
• Creative input for special naming projects
• Write copy to support ongoing promotions

Requirements

• Minimum 5 years of experience developing and writing advertising/marketing copy, either in a creative agency or in a corporate environment
• Bachelor’s Degree in English, Communications, Advertising, Marketing, Journalism or similar is preferred
• Creative thinker with outstanding writing skills and understanding of brand strategy basics
• Ability to write clear, concise and compelling copy that supports the brand and the ability to engage customers and prospects
• Self-starter, organized, ability to meet deadlines while managing multiple projects simultaneously
• Experience working independently as well as within a team working collaboratively to develop concepts to meet business needs
• Strong verbal communication skills, including ability to present work to colleagues and senior management
• Understanding of web user experience and writing for search engine optimization (SEO)
• Understand the differences necessary for impactful writing for either B-to-C or B-to-B communications
• Experience in travel, hospitality or cruise industry preferred
• Experience working within online project management system for tracking creative requests preferred

Benefits

• Cruise and Travel Privileges for you and your family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training& Professional Development
• Rewards & Incentives

Our Culture… Stronger Together:

Our highest responsibility, and therefore our top priorities, are always compliance; environmental protection; and the health, safety, and well-being of our guests, the people in places we visit, and our Carnival family, both shoreside, and shipboard. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact employeerelations@hagroup.com.

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