Copywriter, Food Portfolio - CookUnity
New York City, NY
About the Job
CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.
By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.
About the Team:
At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations that drive brand awareness and earn loyalty beyond reason. Brand Marketing sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance. Through insight-inspired, data-informed brand storytelling and experiences, CookUnity's Brand Marketing team will build a category-defining brand loved by an entire generation of foodies.
About the Role:
We are seeking an ambitious, creative copywriter to help bring our chefs' culinary creations to life through engaging and enticing food copywriting. Your words will inform and captivate our customers, showcasing the unique flavors, ingredients, and health benefits of each dish. You will collaborate closely with our chefs, supply teams, and Brand team to ensure our meal descriptions align with our brand voice and marketing strategies. The ideal candidate is a creative thinker with a passion for food and storytelling. You will report to CookUnity's Chief Storyteller and work with influential leaders throughout the company. This role is open to US Remote locations.
Responsibilities:
- Write clear, engaging, and persuasive meal descriptions and titles that highlight the unique selling points of each dish.
- Create chef bios to showcase the unique talents of each of our creators.
- Develop copy for our food collections on the site to help promote and sell our products weekly.
- Craft emotional meal descriptions for the front of meal sleeves.
- Maintain a deep understanding of CookUnity's audience and customers to ensure all copy is highly relevant and resonant with our target audience.
- Ensure all copy aligns with the brand's tone, style, and messaging guidelines.
- Conduct research on food trends, ingredients, and culinary techniques to enhance the quality of descriptions.
- Edit and proofread copy for accuracy, grammar, and consistency.
- Stay up-to-date with industry trends and competitor offerings to maintain a competitive edge.
Minimum Requirements:
- 1-2+ years experience writing product level copy.
- Bachelor's degree in English, Journalism, Marketing, or a related field is preferred.
- Understanding of sales techniques to help sell and promote different meal types.
- Attention to detail, good communication skills, and an ability to juggle multiple tasks on often short deadlines.
- Understanding of food, nutrition, and culinary terminology.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Preferred Requirement:
- Food writing experience in food industry
- Exceptional writing, editing, and proofreading skills.
- Ability to create engaging and persuasive content that resonates with target audiences.
Benefits
Health Insurance coverage
⛱ Unlimited PTO
401k Plan.
Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
Compensation
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
If you're interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
