Copywriter / Social Video Creator (Freelance) - VAWAA

About VAWAA

As life becomes increasingly digital and anxious, VAWAA.com (Vacation With An Artist) helps bring more creative inspiration and human connection in the real world. People are desperately seeking experiences that feel aligned to their passions and nourish their spirit, and we believe there is a huge opportunity to 'translate our stressful lives into something joyful, fulfilling and inspiring.' 

Our core product is the first of its kind curated marketplace that lets you book one-on-one apprenticeships with the world's extraordinary artists to immerse in their imaginative worlds, wisdom and create with your hands. Currently, we've curated 150+ artists in 35+ countries.

• Website: vawaa.com
  
• Instagram: instagram.com/vawaa_
  
• Newsletter: vawaa.com/subscribe
• Brand Film: vimeo.com/272980061

We are assembling a team of agile, culturally fluent, entrepreneurial-minded talent to craft the vision strategy and tactics to help scale the brand.

Role Overview: Writer / Social Video Creator (Freelance)

We are looking for a talented storyteller who can bring the VAWAA brand to life across social platforms, blending powerful writing with engaging video content. You'll craft narratives, produce visuals, and connect with our community to elevate our presence and drive growth.

This is an exciting opportunity for a creative individual with a passion for craft, design, travel, and global culture to be part of a company that values artistry, human connection, and storytelling.

What we're looking for

• 2+ years of copywriting, journalism, social media, video production, or editing experience with a focus on creative, lifestyle, or culture brands
  
• Exceptional writing skills paired with a keen eye for design and storytelling. Your stories are simple, moving and visually striking
• Craft, design, travel and culture enthusiast, with sensitivity to create content that resonates with VAWAAs diverse global audience
  
• Deep expertise in brand marketing and content strategies, with the ability to scale a brand by repurposing content effectively across social media, newsletters, and blogs.
  
• Deep understanding of Instagram strategies, including best practices for posts, Reels, Stories, and engagement.
  
• Passionate about content trends with knowledge of current and emerging social products, editorial formats, emerging creators, and platform features
  
• Ability to ideate and execute creative concepts and ideas using user-generated content
• Expertise with social media measurement tools and reporting
  
• Knowledge of SEO and content marketing principles.
  
• Has self-management skills and a take-charge attitude
  
• Willingness to jump in when and where needed in service of team success
  
• Ability to develop important, trust-based working relationships
  
• Have a portfolio of writing and social video samples to share
  
• Willingness to complete an edit test

What you'll do

• This role will play a vital role in building our presence on social media (with Instagram focus) and will report to the Founder
• Develop a social media strategy that enhances brand awareness, grows organic reach, and drives engagement.
• Ideate, develop, and produce social content (text, images, videos) using user-generated content from our library, at a minimum of 3 posts per week
• Leverage all formats like IG carousels, stories and reels to amplify reach
• Build relationships with followers, responding to comments, messages, and mentions in a timely manner, and fostering a strong online community.
• Keep up with timely trending topics on social media and develop content based off those trends
• Identify and monitor trends in crafts, arts, pop culture, travel, music, and fashion
• Identify and engage with influencers, artists, and brand ambassadors to build meaningful partnerships and amplify our reach.
• Analyze social media metrics and insights for Instagram to inform strategy refinement and optimize performance
• Work closely with founder to ensure consistent messaging and alignment with broader company goals.

What you can expect

• We are here on a mission to lead the way for best experiences in our category. We will grow with urgency, but thoughtfully.
  
• You will collaborate with the core team to shape VAWAAs future.
• Opportunity to grow into a full-time role and expand responsibilities across other marketing channels. 
• You will enjoy an immediate global community of master artists/ makers and fascinating people from a variety of creative backgrounds. 
• Salary range based on experience and circumstances is $700–$1200/ month. 

If you're passionate about storytelling, thrive in the digital world, and want to be part of a growing, purpose-driven company, we'd love to hear from you!

We are based in New York, but open to remote applications from within the US. 

Tip: Cover Letters that include a link to a short 5 min video explaining why you are the best person for this role will be given preference. 

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As a Equal Opportunity Employer, VAWAA will consider all qualified applicants regardless of color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.