COREtec Digital Marketing Specialist - Shaw Industries Group, Inc.

Job Title

COREtec Digital Marketing Specialist

Position Overview

The Digital Marketing Specialist is responsible for supporting Coretec's digital marketing efforts and maintaining a top-of-mind online/digital presence. This role involves executing comprehensive digital strategies, optimizing online channels, and leveraging data-driven insights to achieve marketing goals. The Digital Marketing Specialist will report to the Senior Marketing Manager.

Responsibilities:

• Align the website strategy with the COREtec brand strategy and standards and the broader organizational goals and strategies.

• Understand and align marketing deliverables with message, imagery, and product for tangible and digital platforms.

• Manage the execution of digital marketing deliverables with internal teams and external vendors.

• Stay up to date on digital trends and provide research to gain insights into consumer preferences, sentiment, and industry trends.

• Monitor industry trends, competitor activities, and customer insights to identify opportunities for growth and innovation in the digital space. 

• Collaborate with internal teams, external agencies, and vendors to leverage expertise in areas such as SEO, SEM, email, display, search, UX/UI, social, and community management.

• Implement and optimize digital campaigns to drive brand awareness, lead generation, and customer acquisition.

• Create strategies to improve website traffic and performance.

• Develop the strategy of organic social media content, creative, and posting along with creative cohort.

• Ensure the website, landing pages, and other digital touchpoints comply with the appropriate laws and regulations.

• Keep the website's domain and hosting registration current.

Requirements:

• Bachelor’s degree in marketing, digital marketing, or IT related field 

• 3+ years' experience in digital marketing or related field

• Strong sense of creativity, imagination, and innovation

• Excellent interpersonal skills, with the ability to collaborate with other departments

• In-depth knowledge of various digital and social media platforms and best practices

• CRM, SEO, SEM and keyword experience

• Understanding of website analytics tools, such as Google Analytics

• Positive and inclusive attitude that fosters collaboration with other departments within Shaw Industries

• Ability to work independently

Competencies:

• Plan & Organize

• Learn Continuously

• Deliver Compelling Communication

• Execute/Initiate Action Plan

• Demonstrate Customer Orientation 

• Drive Results

• Drive Innovation

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.