Creative Ad Lead - FreshCut Paper

FreshCut Paper was created by designer Peter Hewitt in 2020. Peter has developed products for Disney, Revlon, Crate & Barrel and the Museum of Modern Art (MoMA) before launching Tea Forte and building a successful business and brand sold in over 35 countries. 

The vision for FreshCut Paper originated from the fact that nearly 80% of cut flowers sold in the US are imported, traveling thousands of miles. To be kept fresh, the flowers need to move fast and be kept cool. That means airfreight and refrigeration - both huge contributors to climate change. FreshCut Paper bouquets have a carbon footprint of 1/300 of a traditional bouquet and have no pesticide or herbicide residue. Our life-sized pop-up floral bouquets consist of whimsical and breathtaking blooms that can be mailed anywhere and bring messages of love and joy. 

At FreshCut Paper, we are constantly innovating and developing new categories. We are driven by the desire to push the envelope on making the best product possible and bringing real value to the world. Our team operates well by prioritizing expertise and collaboration over hierarchy.

Here are a few of our proudest achievements this year:

• Frequently rank at the top of our category on Amazon
• Presence in over 4000 retail stores across the country and growing
• Planted over 3 million trees through our sustainability initiative 
• Expanding into international markets
• Regular appearances on The Today show and other national coverage.

Requirements

We’re looking for a creative talent who is passionate about social media ads and brimming with innovative ideas! If you thrive on crafting and refining ads until they convert, this role is for you. As the Creative Ad Manager, you will focus on the conception, management, and execution of compelling ads that drive conversions, primarily on Facebook and Instagram. You'll collaborate with our in-house talent and outside vendors to shoot, style, edit, and analyze these ads, ensuring they resonate with our audience. 

The ideal candidate has experience in the consumer product space, has built a talented creative network, and is proactive about getting things done. Ads are a significant part of our business, and you will play a crucial role in achieving our business goals.

The role will start as a full-time on-site role, with the option of working 1-2 days from home after 3-6 months.

What you will be doing:

Creative Strategy + Development:

• Ideate and develop creative advertising campaigns that tell stories that evoke emotion, connect with customers, align with our brand, and drive conversion.
• Win consensus for your campaigns by clearly communicating your vision and backing your creative strategy with data and consumer insights.
• Create briefs for creators, provide strategic and creative notes, and craft copy and visuals from a consumer and performance perspective.
• Experiment with new tools and techniques to continuously improve and elevate ad creatives.
• Stay up-to-date on trends, competitors/adjacent brands, and best practices in digital advertising, particularly on Meta platforms.

Creative Operations:

• Direct and manage the development of creative ad campaigns by working with our Creative Director, in-house creatives, and external vendors. A bonus if you are excited to jump behind the camera.
• Monitor product and marketing timelines, successfully balancing multiple projects simultaneously to ensure efficient, on-time delivery of high-quality assets.
• Allocate, manage and track budgets for creative asset development.

Campaign Analysis:

• Analyze campaign performance data in partnership with analytics team, providing actionable insights to meet ROAS goals and conversion metrics.
• Develop a learning agenda for paid ads, create a/b test plans, and use performance data to refine and optimize ad creatives.
• Act as a key problem-solver when visual content is not achieving the desired impact.

Collaboration & Leadership:

• Be highly adaptable to changing project requirements and priorities, demonstrating flexibility and resiliency in a fast-growing business.
• Comfortable seeking input or support from project stakeholders, direct reports, and others when needed.
• Be the point of contact and leader for any in-house, freelance, and agency ad resources and provide creative guidance and constructive feedback to team members to elevate the overall creative output.

What you will bring:

• 4-6 years in advertising, marketing, design, or a related field, with experience working in a start-up environment and direct-to-consumer products.
• Strong portfolio showcasing industry experience ideating, crafting and directing strategic advertising videos, particularly for Meta platforms.
• Proficiency in digital marketing tools and platforms, such as Meta Ads Manager, Google Analytics, Motion, and other relevant software.
• Familiarity with A/B testing, data analysis, and using performance data to optimize ad creatives.
• Understanding of performance marketing goals and KPIs, such as CPA and ROAS.
• Strong understanding of consumer insights, market trends, and competitive analysis.
• Experience with video production and visual content creation skills, with a keen eye for detail.
• Proficiency in Adobe Creative Suite (Photoshop, After Effects, Premiere Pro) and other relevant video and photo editing software.
• Collaborative mindset, able to articulate ideas clearly and convincingly, open to feedback and iteration.
• Self-starter with a positive and flexible attitude, capable of balancing risk-taking, speed, and execution in a dynamic, fast-growing business.

Benefits

The Employee FreshCut Paper Experience

We are a small and growing company that is ambitious and thinks big. We want to create a product and customer experience that matters to people and the greater good. We think of FreshCut Paper as a community rather than a company. One that cares, values creativity, contribution, and is constantly evolving. The goal is to build a company that is meaningful and the employees have purpose and an environment to do their best work. Risks are rewarded and successes are shared.

EOE

FreshCut Paper is an equal employment opportunity employer. We celebrate diversity and do not discriminate on the basis of race, ethnicity, citizenship, national origin, religion, age, gender, sexual orientation, physical or mental disability, veteran or active military status, marital status.