Creative Brand Manager - Uncommon Goods

ABOUT US 

Uncommon Goods partners with independent makers and small businesses to offer a wide, constantly evolving assortment of original, creative products. 

We are built on better business practices and committed to having a positive impact. Learn more here.  

The best part of Uncommon Goods is us—our team. We've been around for over 20 years because of all the wonderful people who make UG the one-of-a-kind company it is. 

Learn more about our products, B Corp certification, guiding principles, Better to Give program, and team members you might be working with. Listen to the story of Uncommon Goods from our Founder and CEO here and here. 

EVERYONE IS WELCOME HERE 

At Uncommon Goods, we believe we're all out of the ordinary.  That's why we're committed to making diversity, inclusion, equity, and belonging part of everything we do. We strive to make significant changes to our business, from how we find our products to how we build and cultivate our team—so we can be everyone's favorite place to work. 

We are an equal-opportunity employer. If you would like to request any accommodation during the application process, please email people@uncommongoods.com. 

About the Role

As the Creative Brand Manager, you will be instrumental in executing brand strategies that resonate with our audience and enhance our market presence. You will work closely with cross-functional teams to ensure our brand's messaging, tone, and visual elements are consistent and impactful across all channels. This role is perfect for a creative thinker with strong storytelling skills and a passion for design.

This hybrid role works on-site at our waterfront Brooklyn location 2 to 3 days a week and reports to the Chief Brand Officer. 

ROLE RESPONSIBILITIES 

• Brand Strategy: Collaborate with the Chief Brand Officer to execute and refine the brand strategy across all creative channels within the company.
• Brand Identity: Define, maintain, and enforce brand guidelines, ensuring consistency in messaging, tone, and visual elements across all platforms.
• Copywriting: Craft compelling copy for emails, social media, and other short-form marketing materials, effectively telling our brand's story.
• Consumer Insights: Conduct market research and analyze consumer trends to identify brand growth and differentiation opportunities.
• Partnerships and Collaborations: Identify and develop partnerships with influencers, brands, and organizations to enhance brand visibility and reach new audiences.
• Campaign Management: Plan and execute integrated marketing campaigns that drive brand awareness, customer acquisition, and retention.
• Performance Analysis: Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of branding initiatives and optimize strategies.
• Team Collaboration: Foster a collaborative, innovative, and results-driven work environment.

Qualifications: 

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) preferred.
• 2-4 years of experience in brand management, preferably within e-commerce, retail, or consumer goods.
• Strong understanding of digital marketing channels, including social media, email marketing, and content marketing.
• Excellent communication skills with the ability to craft compelling narratives and effectively communicate brand messaging.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creative thinker with a passion for storytelling and a keen eye for design.
• Ability to inspire and motivate cross-functional teams.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience working with direct-to-consumer brands is a plus.

COMPANY PERKS 

• Benefits: We invest in your well-being through subsidized medical, dental, and vision insurance; and in your future via 401K matching. You can even invest in our future through employee stock options.  
• Education Subsidy: We reimburse up to $5250 (the yearly IRS limit) of tuition for college coursework or professional training.  
• Service: We offer eight hours of paid time off each year for volunteering. 
• Commuter benefits: We offer a pretax discount for those who take public transportation (train, bus, and ferry). For those who prefer to pedal to work, we offer significantly discounted yearly Citi Bike memberships and/or will provide money to help with purchase or repair of your own bike.  
• Team member discounts: Our team members can buy our goods at a 40% discount (and take our Uncommon Experience classes free).  
• Work/life balance: We offer generous paid time off, and we supplement New York State Short Term Disability for 3 weeks and New York State Paid Family Leave for 8 weeks. 
• Casual environment: No need to dress up—wear comfortable clothes every day. And we hold occasional, fun, company-wide events. 
• Open book policy: We share our financial results with the entire team every week in our management update email and our monthly company-wide meeting, UncommonCo. 
• Collaborative environment: Whether it's a data analyst recommending products to the buyers or a warehouse manager providing the theme for an email blast, we welcome your talents and insight, wherever they apply.
• Learn more about your FMLA rights here.

This position's annual base salary range is $85k - $95k. This role is eligible for our annual performance bonus program and options. 

To apply, please submit:

• Your resume
• A Cover letter highlighting your creative achievements, some successful brand campaigns you've been involved in and include answers to the following two questions in the application form:
  • What excites you about the Creative Brand Manager role at Uncommon Goods?
  • Is there anything you would like to add that is not communicated in your resume?