Creative Copywriter - The Infatuation - JPMorgan Chase
New York, NY
About the Job
The Infatuation, part of Chase Dining, provides its users with trustworthy and useful restaurant recommendations around the world. We're looking for a copywriter with experience in innovative, high-impact marketing campaigns to join our brand marketing team.
As Creative Copywriter in The Infatuation, you will develop and write copy that lives on brand marketing, acquisition, paid media, digital, and editorial channels. You will be responsible for engaging our audience and inspiring user action through your copy. The ideal candidate is creative, able to pivot from mass market to niche audiences, and has experience with in-house or agency teams.
Job responsibilities:
• Collaborate with social, partnerships, growth, paid, and marketing teams to ensure coherence in messaging and brand consistency.
• Write engaging copy for marketing assets across paid social media ads, google ads, out-of-home, merchandise, event collateral and other marketing platforms.
• Write convincing and on-brand copy for audience growth opportunities across the site to grow newsletter and account sign ups.
• Work closely with the paid marketing team to refine voice across paid marketing platforms and campaigns, incorporating data-informed feedback into your work.
• Assist with internal copy needs such as pop-up promotional modules, social media captions, newsletter inclusions for marketing and partner content, and co-branded materials for Chase partners.
• Ensure all copy adheres to our internal style guide and understand the nuanced voice of different platforms.
Required qualifications, capabilities, and skills:
• You have 2+ years of experience writing and producing a wide range of marketing communications assets.
• You're able to balance a humorous, cheeky brand voice with business objectives.
• Demonstrated ability to distill marketing ideas into digestible copy.
• You have experience with media, social, commerce, or B2C audiences.
• Ability to incorporate data-informed feedback into writing and edits.
• You have an interest in restaurants and dining, and love of building a community.
Preferred qualifications, capabilities, and skills:
• A Bachelor's degree in marketing, communications, or a related field.
• You're familiar with the Infatuation voice and brand, and an understanding of the fact that we don't use words like "foodie" or "nestled" or "toothsome."
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
Base Pay/Salary
New York,NY $65,000.00 - $88,000.00
As Creative Copywriter in The Infatuation, you will develop and write copy that lives on brand marketing, acquisition, paid media, digital, and editorial channels. You will be responsible for engaging our audience and inspiring user action through your copy. The ideal candidate is creative, able to pivot from mass market to niche audiences, and has experience with in-house or agency teams.
Job responsibilities:
• Collaborate with social, partnerships, growth, paid, and marketing teams to ensure coherence in messaging and brand consistency.
• Write engaging copy for marketing assets across paid social media ads, google ads, out-of-home, merchandise, event collateral and other marketing platforms.
• Write convincing and on-brand copy for audience growth opportunities across the site to grow newsletter and account sign ups.
• Work closely with the paid marketing team to refine voice across paid marketing platforms and campaigns, incorporating data-informed feedback into your work.
• Assist with internal copy needs such as pop-up promotional modules, social media captions, newsletter inclusions for marketing and partner content, and co-branded materials for Chase partners.
• Ensure all copy adheres to our internal style guide and understand the nuanced voice of different platforms.
Required qualifications, capabilities, and skills:
• You have 2+ years of experience writing and producing a wide range of marketing communications assets.
• You're able to balance a humorous, cheeky brand voice with business objectives.
• Demonstrated ability to distill marketing ideas into digestible copy.
• You have experience with media, social, commerce, or B2C audiences.
• Ability to incorporate data-informed feedback into writing and edits.
• You have an interest in restaurants and dining, and love of building a community.
Preferred qualifications, capabilities, and skills:
• A Bachelor's degree in marketing, communications, or a related field.
• You're familiar with the Infatuation voice and brand, and an understanding of the fact that we don't use words like "foodie" or "nestled" or "toothsome."
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
Base Pay/Salary
New York,NY $65,000.00 - $88,000.00
Source : JPMorgan Chase