Creative & Digital Marketing Manager - Four Seasons Sales & Service
Paris, TN 38242
About the Job
SKILLS/QUALIFICATIONS:
- At least 2 years of experience in developing and implementing digital marketing strategies.
- strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads. Certifications preferred but not required.
- Strong knowledge and experience of varied digital marketing channels, online marketing tools and best practices.
- Proven record of successful budget management and management of advertising channels to meet target thresholds necessary for the businesses’ success.
- Critical thinker and problem-solver and strong analytical skills.
- Experience in agency relationships and management of Creative team.
- Highly creative yet process-driven and relies on data to make decisions.
- Strong project management skills and experience working in a deadline driven work environment.
- Proven experience evaluating and negotiating media placements.
- Strong team player with excellent time management skills.
- Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.
- Compliance is a condition of employment and is considered an element of job performance.
DUTIES AND RESPONSIBILITIES:
- Build and implement a digital marketing strategy tightly integrated with brand awareness, messaging, and communications strategy.
- Manage digital marketing channels, including all social media accounts, websites and lead paid media strategy for various channels, including Google Ads, YouTube, Pinterest, and Facebook/Instagram, to build brand awareness, generate e-commerce sales and increase qualified leads.
- Conceptualize and implement campaigns, including drip email and social media marketing campaigns and lead the digital content creation process.
- Oversee and manage website as it relates to paid ads including tracking, for example Pixel, Google Tag Manager, etc.
- Define, analyze, and optimize important metrics for paid media performance. Provide monthly campaign reports on projects including brand awareness and overall return on advertising spend.
- Shoulder the responsibility of the quality and completion of all work projects assigned to the members of the Creative Team.
- Manage and collaborate with Creative Team to bring the most effective ads to market.
- Measure the success of every paid media campaign while managing budgetary goals.
- Ensure the precise and seamless execution of paid media strategies.
- Drive clear revenue growth through paid media strategies and tactics.
- Identify, negotiate, and manage strategic media placements for brand growth, lead generation programs and other promotional efforts based on segment objectives.
- Mentor and encourage Creative Team members to foster a positive work environment.
- Stay up to date with the latest paid media best practices and technologies. Brainstorm and collaborate with internal teams on new ideas and tactics.
- Other duties as reasonably assigned.
About Four Seasons Sales & Service:
Four Seasons was founded on an unwavering principle... give customers what they want and need to operate a successful, stress-free business. That is the reason we offer you a premium catalog filled with all the latest products, a 120,000 square foot warehouse, a knowledgeable and well-informed staff, innovative technology and the best customer service in the industry. We understand that to help you achieve your goals, we have to continually expand our resources. Four Seasons is proud to be part of an employee stock ownership plan. This means that Four Seasons' specialists and team members have the ability to share in our company's success. We understand that to help you achieve your goals, we have to continually expand our resources. We have a team of incredibly productive and highly motivated individuals that will settle for nothing less than excellence. What does this dedication mean for you and your business? This means your order will be taken, shipped, and arrive at your salon in the most professional and expedient manner possible. Your satisfaction ensures our success. Check us out at http://www.fstanning.com.