Creative Director - Benco Dental

Pittston, PA; This is a hybrid role

Creative Director at Benco Dental

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What’s in it for YOU?

• Excellent Compensation Packages

• Medical, Dental and Vision Benefits Effective on Day 1

• 401k Package, Paid Time Off Program, and Profit Sharing

• Flexible/At Home Working Options

• Associate Discounts and Community Giveback Programs

• College Tuition Savings Program

• Caring Family Culture Toward all Associates

• Certified as a FORTUNE Great Place to Work

• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

• Family owned for 90+ years

Position Summary:

We are looking for a talented Director – Creative & Brand who has a diverse portfolio demonstrating they are an experienced team leader, strategic and conceptual thinker, with a keen eye for aesthetics and storytelling. As a brand leader at Benco you will be the driving force behind clarifying audience insights and leveraging the new brand identity we recently completed. We need your strategic and creative expertise to lead a team in the development of multi-channel marketing (digital, social, experiential, and advertising), sales enablement and communications initiatives which use the new brand to inspire passion, loyalty, and emotional connection. As such, you understand and can convey why branding is much more than a logo, color palette and tagline—and how the broader team at Benco can take advantage.

This is a perfect opportunity for someone who gets energized by new creative challenges and thrives in a demanding, sales-driven environment. We need someone who can spearhead the clarification and communication of brand strategy, increasing brand awareness locally/regionally, and providing strategic direction and guidance to the marketing team to ensure all programs and promotions align with, support brands goals, and help drive national success.

The Director – Creative & Brand is a member of the Marketing team and oversees Benco’s in-house roster of multimedia designers, graphic designers, and writers. Your portfolio should demonstrate experience and fluency across advertising, design (graphic and motion), video production, experiential and event production, direct mail, social media, and sales programs. You have led diverse teams before and know how to collaborate with project managers to triage and prioritize high volumes of work.

Do YOU Possess These Skills and Attributes?

• Leadership skills: Proven experience leading multi-media, design, and copy teams. Ability to provide actionable creative direction, to develop and implement creative processes, motivate others, and build consensus with large groups. We are seeking a no-drama leader who influences with respect and enthusiasm, and delegates effectively. Nurtures fresh approaches and appropriate risk taking.
• Communicates/Collaborates Effectively: Strong verbal and written communication and presentation skills. Ability to tailor messages across a variety of audiences. Strong collaborator.
• Demonstrates Accountability: Strong self-discipline and motivation. Shows initiative, takes responsibility for work and actions, high level of integrity. Proactively take initiative.
• Continuous Learner: Self-directed, learns and advances from experiences and feedback, stays informed of industry trends, products, and applications.
• Resilient and Adaptable: Open to new experiences to develop skills and ability to work in a fast paced, continuously evolving role. Resilient and open to creative feedback.
• Execution Management: Works quickly to get things done; uses resources effectively; meticulous and high level of accuracy. Owns execution of tasks and demonstrates excellent follow through. Drives for results and fosters a sense of urgency.

Do These Responsibilities Interest YOU?

• Serve as the brand ambassador, both internally and externally. Help us clearly define and take advantage of actionable customer insights; establish clear objectives for brand positioning and communication; and articulate a vision for short and long-term success. Uphold and evangelize brand strategy to drive effective development of creative content and brand promotion across all channels and markets.
• Be the partner with marketing, sales, and demand generation leaders to understand their overarching business goals, then align and supervise the Creative Studio to deliver seamless, on-time and on-budget content that resonates with target audiences and differentiates Benco from its competitors.
• Partner with the Digital Marketing team to monitor, understand and evaluate brand performance and key metrics to help improve brand performance across all marketing channels.
• Oversee the definition and implementation of a distinct and consistent approach to our new Benco brand identity across all enterprise-wide marketing and promotional materials, trade show displays, direct marketing, websites, and multi-media presentations. Lead the team in upholding consistent creative quality. Help them define and manage brand standards, style guides, and playbooks and train the broader org in leveraging sales templates, digital resources, and DAM management.
• Hire, manage and lead the evolution of the Creative Studio team. Evaluate and edit job descriptions, lead individual performance reviews, collaborate with PMs to manage team priorities, planning, and workflow. Guide the team in evaluating and improving its quality and capabilities across videography, photography, motion and graphic design, and copywriting. Uphold the value of continuous learning, especially as we explore and implement opportunities for automation as well as AI to improve speed and levels of customization.
• Develop and cultivate strong, cost-effective external agency and freelance relationships as needed to achieve marketing objectives. Collaborate with Benco sourcing, finance, and leadership in creating and leveraging a vendor/agency database with special focus on product videography, photography, and copy resources.

Do YOU Meet These Requirements?

• Bachelor’s degree in marketing, Communication, Graphic Design or closely related field, or significant relevant experience
• Strong and diverse portfolio displaying design and branding experience across many channels
• 5 + years of experience in a senior creative leadership role
• 7+ years of brand strategy or brand management experience
• 10+ years as an art director, designer or copywriter with agency and/or in-house experience
• Proficient with Adobe Creative Suite and Microsoft Office applications
• Meticulous with solid organizational skills
• Incorporate feedback and take/give directions well
• Can work both independently and in a collaborative team environment
• Motivated individuals who are fueled by innovative thinking. Willing to take initiative and have a desire to tackle challenging opportunities.

Who We Are: It’s our Mission to Drive Dentistry Forward

Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930—a family that now includes our more than 40,000 customers and over 1,500 associates in the 48 contiguous states.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking “What does the customer want?”

If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!

We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.