Creative Marketing Analyst, Reality Labs - Meta

The Direct Response Marketing team for Meta’s Reality Labs division runs digital advertising campaigns to drive sales and retention for the Reality Labs product suite of Meta Quest, Ray-Ban Meta, Horizon, and other software offerings globally. The team is looking for a creative manager to help define creative strategy and day to day tactical execution across multiple internal and external partners & teams. This role will be responsible for making sure the Direct Response Marketing team consistently has strong creative, always-on strategic testing roadmaps, and consistently disseminates performance insights to relevant stakeholders. This role will play a significant part in driving the overall creative strategy across the entire Reality Labs program.

RESPONSIBILITIES

Creative Marketing Analyst, Reality Labs Responsibilities:

• Help shape and execute the short- and long-term creative strategy for the Reality Labs program by representing the Direct Response Marketing team while collaborating with Creative, Program, Integrated Marketing, and Media teams
• Develop executional testing roadmaps and coordinate test plans with media agency partners
• ensuring creative learnings are clearly communicated to all stakeholders and embedded within future creative development
• Develop data-driven creative recommendations within fast-paced work streams that ladder to overarching creative strategy
• Proactively identify, propose, and implement initiatives that improve the team’s processes, tools, infrastructure, and workflows
• Own Direct Response Marketing input for multiple creative projects across products by defining campaign needs, strategy, and learning agendas, while providing data-backed insights and recommendations for Creative cross-functional teams and agency partners responsible for creative development
• Build and manage relationships with cross-functional team members both internally and externally across a wide variety of disciplines (Marketing, Creative, Program, Product, and Data Science) to ensure successful campaign outcomes

MINIMUM QUALIFICATIONS

Minimum Qualifications:

• 4+ years of creative management experience
• 4+ years of experience building creative for digital ad campaigns especially for Meta Platforms, Google, and Amazon
• Proven aptitude to drive global projects across multiple cross-functional stakeholders and external partners
• Communication and relationship building skills to work effectively across multiple cross-functional external and internal teams including brand & performance marketing, product and data science
• Organization skills with the aptitude to manage multiple and sometimes competing priorities
• Confident working with data and experience with taking an analytical approach across the digital ads creative process

PREFERRED QUALIFICATIONS

Preferred Qualifications:

• Experience managing media planning and buying for digital ad campaigns
• SQL skills